PRESS RELEASE April 27, 2005

Apple Reduces Prices on Cinema Displays

CUPERTINO, California—April 27, 2005— Apple® today announced that it has made its award-winning line of widescreen flat panel Cinema Displays more affordable than ever by reducing the price of the 20-inch model to just $799 and the 23-inch HD model to just $1,499.  In addition, Apple’s new 2.7 GHz Power Mac® G5s and 1.67 GHz 17-inch PowerBooks now feature built-in support to directly drive Apple's groundbreaking 30-inch Cinema HD Display, saving customers hundreds of dollars.
“Apple’s Cinema Displays now start at just $799, making widescreen flat displays affordable to even more people,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Even Apple’s groundbreaking 30-inch Cinema HD Display, with its over four million pixels, is now made more affordable with standard support built into some PowerMac G5 and PowerBook configurations.”
Apple’s flat panel display line, comprising the 20-inch Cinema Display, the 23-inch Cinema HD Display and revolutionary 30-inch Cinema HD Display, is designed to work with DVI-equipped Power Mac G5 desktops, PowerBook® G4 notebooks and Windows-based computers, and offers the widescreen design (16:10 ratio) coveted by creative professionals who want access to more screen real estate.  The 30-inch Cinema HD Display has an industry-leading 2560-by-1600 pixel resolution and the 23-inch Cinema HD Display has a 1920-by-1200 pixel resolution, ideal for editing High Definition Television (HDTV) content.  The 20-inch Cinema Display professional-quality flat panel offers a 1680-by-1050 pixel resolution, more than enough space to edit full size images with plenty of room for on-screen palettes.
Two systems now feature built-in support for Apple’s breakthrough 30-inch Cinema HD Display: the new 2.7 GHz Power Mac G5 and the 1.67 GHz 17-inch PowerBook.  Users can also add support for the 30-inch Cinema HD Display as a build-to-order option on the new 2.0 GHz and 2.3 GHz Power Mac G5 systems, as well as the 1.67 GHz 15-inch PowerBook.
Apple Cinema Displays deliver the superior color performance needed to meet the rigorous standards for SWOP-certified display-based proofing systems.*  With display-based proofing systems, print professionals can approve jobs for press production onscreen without the need for hard-copy proofs, resulting in significant time and cost savings.  Apple flat panel displays provide a broad color gamut and maximum color quality using the industry’s best wide-viewing angle technology of up to 170 degrees even when viewing images off-axis.
Apple Cinema Displays feature an all aluminum design with a very thin bezel, suspended by an aluminum stand with an adjustable hinge that makes tilting the display almost effortless. Each Cinema Display features two FireWire® 400 ports and two USB 2.0 ports, and support the Video Electronics Standards Association (VESA) mounting interface standard.
Pricing & Availability 
The 20-inch Cinema Display, 23-inch Cinema HD Display and the 30-inch Cinema HD Display are available through the Apple Store® (www.apple.com), at Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $799 (US), $1,499 (US) and $2,999 (US), respectively.  Power Mac G5 build-to-order options for the Cinema Display line include the NVIDIA GeForce 6800 Ultra DDL with 256MB DDR SDRAM for an additional $500 (US) with the 1.8 GHz, 2.0 GHz and 2.3 GHz systems and $450 (US) with the 2.7 GHz system or as a standalone kit for $599 (US) through the Apple Store (www.apple.com).
*Certified systems are capable of producing proofs visually identical to the SWOP Certified Press Proof as defined in ANSI CGATS TR 001, Graphic Technology.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.
Press Contacts:
Nathalie Welch
Apple
(408) 974-5430
welch@apple.com
Teresa Weaver
Apple
(408) 974-6851
tweaver@apple.com

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