PRESS RELEASE July 27, 2006

E! Entertainment Television & Apple Announce the Debut of Hit Programs on the iTunes Music Store

LOS ANGELES and CUPERTINO, California—July 27, 2006—E! Entertainment andApple® today announced that hit programs from E! Entertainment Televisionare now available for purchase and download on the iTunes® Music Store(www.itunes.com). New weekly episodes of the second season of hit series“The Girls Next Door,” which debuts July 30 on E!, “The Soup,” E!'sirreverent look at the week's biggest, best and most bizarre moments andevents in the world of pop culture, the new season of “Dr. 90210,” as wellas all new episodes of “The Simple Life: ‘Til Death Do Us Part” starringParis Hilton and Nicole Richie will be available the day after broadcastfor customers to purchase and download for just $1.99 per episode.
“This new partnership underscores our commitment to our E! Everywhereinitiative, making E! content available to viewers on multiple platformsand on demand,” said Ted Harbert, president and CEO, E! Entertainment.“We're delighted to pursue this new programming opportunity with iTunes,allowing us to further expand the E! brand and reach even moreentertainment fans.”
“We’re thrilled to expand our growing video catalog with this originalcontent from E! Entertainment Television,” said Eddy Cue, Apple’s vicepresident of iTunes. “With over 35 million videos sold, iTunes providesthe best way for fans to discover, purchase and download video online.”
Season two of “The Girls Next Door” debuts on E! on July 30, takingviewers beyond the gates and behind closed doors to reveal the world ofHugh Hefner and his three girlfriends Holly, Bridget and Kendra, as it hasnever been seen before. The premiere episode will also be available topurchase and download on iTunes on July 31. “The Simple Life: ‘Til DeathDo Us Part” follows the lives of Paris and Nicole as they undergo a crashcourse in marriage and motherhood, while “Dr. 90210” takes viewers insidethe offices and homes of high profile Beverly Hills plastic surgeons. Pastseason episodes of “The Simple Life,” “The Girls Next Door” and “Dr.90210” are also immediately available for purchase and download.
With Apple’s legendary ease of use, pioneering features such as integratedvideo and podcasting support, iMix playlist sharing, seamless integrationwith iPod® and groundbreaking personal use rights, the iTunes Music Storeis the best way for Mac® and PC users to legally discover, purchase anddownload music and videos online. The iTunes Music Store features aselection of over 9,000 music videos, Pixar and Disney short films, avariety of hit TV shows, and more than three million songs from the majormusic companies and over 1,000 independent labels.
Pricing & Availability
iTunes 6 for Mac and Windows includes the iTunes Music Store and isavailable as a free download from www.apple.com/itunes. Purchase anddownload of songs and videos from the iTunes Music Store requires a validcredit card with a billing address in the country of purchase. Televisionshows are available in the US only, and video availability varies bycountry. Television shows are $1.99 (US) per episode, and music videos andshort films are $1.99 (US) each.
Based in Los Angeles, E! Networks are the world's largest producer anddistributor of entertainment news and lifestyle-related programming. Thecompany operates E! Entertainment Television, the 24-hour network withprogramming dedicated to the world of entertainment; The Style Network,the destination for women 18-49 with a passion for the best in relatableand inspiring lifestyle programming, and E! Online, located atEonline.com. E! is currently available to 87 million cable and directbroadcast satellite subscribers in the U.S. The Style Network currentlycounts 43 million subscribers. Internationally, E! programming can be seenin more than 120 countries worldwide, reaching 600 million homes. Inaddition to its ventures for locally programmed E! branded channelsoutside the U.S., the company operates the E! International Network, a24-hour English language global entertainment channel available viasatellite in Europe, Africa, Asia Pacific and the Middle East.
Apple ignited the personal computer revolution in the 1970s with the AppleII and reinvented the personal computer in the 1980s with the Macintosh.Today, Apple continues to lead the industry in innovation with itsaward-winning desktop and notebook computers, OS X operating system, andiLife and professional applications. Apple is also spearheading thedigital music revolution with its iPod portable music players and iTunesonline music store.
Press Contacts:
Derick Mains
Apple
dmains@apple.com
(408) 974-6264
Sarah Goldstein
E! Entertainment
sgoldstein@eentertainment.com
(323) 692-4552

Apple, the Apple logo,Mac, Mac OS, Macintosh, iTunes and iPod are trademarks of Apple. Othercompany and product names may be trademarks of their respective owners.