PRESS RELEASE June 11, 2007

iPhone to Support Third-Party Web 2.0 Applications

Innovative New Way to Create Applications for iPhone

WWDC 2007, SAN FRANCISCO—June 11, 2007—Apple® today announced that its revolutionary iPhone™ will run applications created with Web 2.0 Internet standards when it begins shipping on June 29. Developers can create Web 2.0 applications which look and behave just like the applications built into iPhone, and which can seamlessly access iPhone’s services, including making a phone call, sending an email and displaying a location in Google Maps. Third-party applications created using Web 2.0 standards can extend iPhone’s capabilities without compromising its reliability or security.
“Developers and users alike are going to be very surprised and pleased at how great these applications look and work on iPhone,” said Steve Jobs, Apple’s CEO. “Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.”
Web 2.0-based applications are being embraced by leading developers because they are far more interactive and responsive than traditional web applications, and can be easily distributed over the Internet and painlessly updated by simply changing the code on the developers’ own servers. The modern web standards also provide secure data access and transactions, like those used with Amazon.com or online banking.
Press Contacts:
Steve Dowling
Apple
(408) 974-1896
dowling@apple.com
Lynn Fox
Apple
(408) 974-4300
lfox@apple.com

    Apple, the Apple logo, Mac, Mac OS, Macintosh and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.