Telecom Italia and Apple to Bring iPhone 3G to Italy on July 11

ROME and SAN FRANCISCO—June 9, 2008—Telecom Italia and Apple® today announced that the highly anticipated iPhone™ 3G will be available to customers in Italy on July 11. iPhone 3G combines all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK.

“We are committed to providing the best mobile experience for our customers. iPhone 3G delivers this and more,” said Luca Luciani, head of Telecom Italia Domestic Mobile Services. “We believe that iPhone 3G is a further step toward strengthening our leadership in the mobile Internet.”

“We’re thrilled to be working with Italy’s number one carrier to bring iPhone 3G to Telecom Italia’s 36 million customers,” said Tim Cook, Apple’s COO. “We can’t wait to introduce consumers in Italy to the most revolutionary mobile device on the planet.”

Telecom Italia will be selling the 8GB and 16GB models of iPhone 3G to prepaid and contract customers. Telecom Italia will also be selling iPhone 3G with the “Tutto Compreso” package tailored to meet customers’ needs.

*Based on 3G and EDGE testing. Actual speeds vary by site conditions.

Headline figures for the Telecom Italia Group include: around 36 million mobile lines supplied in Italy and 32.5 million in Brazil; around 22 million fixed lines; 7.7 million broadband clients in Italy and 2.5 million in Germany and Holland. Telecom Italia is a major enterprise generating change and innovation by leveraging tried and tested assets. As well as leading in its home market, Telecom Italia has built up a targeted international presence in markets that offer significant growth prospects (Latin America) and in high-growth technology markets (broadband).