PRESS RELEASE December 21, 2010

New Apple TV Sales to Top One Million This Week

CUPERTINO, California—December 21, 2010—Apple® today announced that it expects sales of its new Apple TV® to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe℠, all on your HD TV for the breakthrough price of just $99. iTunes® users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.
Now with AirPlay®, recently available in iOS 4.2, users can wirelessly stream their music, video and photos from iPad™, iPhone® and iPod touch® to their new Apple TV, making it the perfect iOS accessory. Users can also control Apple TV with their iPad, iPhone or iPod touch using the Remote app, available as a free app on the App Store℠.
Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972
Randi Wolfson
Apple
randi@apple.com
(408) 862-1225

    Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple TV, MobileMe, iTunes, AirPlay, iPhone, iPad, iPod touch and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.