UPDATE September 19, 2018

Apple Watch Series 4:
The reviews are in

Apple Watch Series 4 next to animated review text.
After several days of testing, reviewers around the world are sharing their impressions of the redesigned, re-engineered Apple Watch Series 4
The New York Times
“The new Apple Watch is perhaps one of the most significant developments in wearable gadgets in years.”
Women’s Health
“The new Apple Watch health and fitness features make it a powerful device for your overall well-being. That’s because game-changing bells and whistles have elevated the Apple Watch Series 4 from an investment-worthy health accessory to a sleek and beautiful device that actually might save your life.”
USA Today
“Bigger display, fall detection and ECG may make it the time to upgrade.”
“It’s cohesive, it’s ambitious, and it might just encourage you to reshape your habits and behaviors for the better. If you still haven’t given the Apple Watch a shot and you’ve been waiting for the right moment, this is that moment. Go for it.”
“This screen makes it feel like I’m watching a freaking IMAX movie!”
Men’s Journal
“Honestly, this is really not a commercial for Apple, but more a commercial for cool things I happen to like — and this is one of them — but the fact that they put some thought into making something that basically is looking out for you is a pretty great move.” — Jon Hamm
“Apple Watch is an elegant solution from both a hardware and software standpoint. It walks the key wearable line of being engaging when necessary and fading into the background the rest of the time.”
“Apple has also introduced a glitzy new color, gold-toned stainless steel, which pairs perfectly with the new iPhone XS, for those who like to keep their accessories in line.”
“This is the first Apple Watch that really feels like it lives up to Apple’s original vision for the wearable. The bigger display, improved speaker quality, gorgeous watch faces, and advanced health and fitness features make the $399 starting price seem worth it.” 
The Independent (UK)
“The design is just gorgeous and the bright, vivid display with its narrow, curved bezels, looks sensational. The uptick in performance power is noticeable at every level and the increased health qualities and fitness monitoring are hugely welcome. If you’ve held back from getting an Apple Watch because you thought it wasn’t quite there yet, well, it is now.”
Wareable (UK)
“The ease and availability of cellular, the accuracy and usefulness of its heart rate monitor and the breadth of its fitness ecosystem — these are the areas that have left rivals in its dust. Add Apple Pay, SOS, fall detection, the heart rate alerts — it’s incredible to think that the Apple Watch Series 4 will, undoubtedly, save at least one person’s life.”
MobileSyrup (Canada)
“Apple has managed to define what the modern smartwatch is. Rather than a device designed to replace your smartphone, the Apple Watch is a companion that features expansive health functionality and delivers notifications to your wrist.”
Best Health (Canada)
“I’m obsessed with the heart rate features. I was already using my Apple Watch to check on my heart rate during exercise, and I love that the Series 4 will send me a notification if my heart rate appears low.”
Vogue Australia
“It’s absolutely incredible what Apple has done in just a few short years with a piece of technology you wear on your wrist.”
The Straits Times (Singapore)
“The Apple Watch Series 4 cements Apple’s dominance in the smartwatch arena with its sleek design, useful health features and superb performance.”
Customers can order Apple Watch Series 4 (GPS + Cellular and GPS) on apple.com and in the Apple Store app. Apple Watch Series 4 (GPS + Cellular and GPS) will be available starting Friday, September 21, from apple.com, the Apple Store app and Apple Stores.

Press Contacts

Apple Media Helpline