PRESS RELEASE November 15, 2018

Apple Champs-Élysées to open on famed Parisian avenue this Sunday

The exterior of Apple Champs-Élysées in Paris.
Apple Champs-Élysées will open on the famed Parisian shopping avenue.
Paris — Apple today announced its latest retail location, Apple Champs-Élysées, paying tribute to Paris’s rich history and creativity. Housed in a Haussmann-era apartment building, the inner courtyard has been transformed into Apple’s grandest Forum, dedicated to free Today at Apple sessions.
Apple team members in the Forum at Apple Champs-Élysées.
The store’s Forum, which will be home to Today at Apple sessions focused on photography, music, coding, design and more.
Apple offers more than 18,000 Today at Apple sessions around the world every week, focused on creative passions like photography, music, coding and design. In the first week, Apple Champs-Élysées will host sessions with popular musicians, filmmakers, animators and more.
“The energy in Paris is electric and it will be one of our premier cities for Today at Apple,” said Angela Ahrendts, Apple’s senior vice president of Retail. “I hope that everyone who visits Apple Champs-Élysées will be inspired to unlock their creative curiosity and learn something new.”
An Apple team member in front of the green wall at Apple Champs-Élysées.
Apple Champs-Élysées, like all other Apple Stores, is powered by 100 percent renewable energy.
A careful blend of historic and modern architecture, the store design honors the building’s past while introducing modern spaces. The facade and entryway have been meticulously restored and the Burgundy stone of the exterior has been carried throughout the building. French oak parquet floors line the upper levels, which aim to revive the building's original spirit by restoring the detailing and interconnected spaces of the quintessential Parisian apartment.
“Working within a historic Parisian building is a great responsibility and a phenomenal opportunity,” said Jony Ive, Apple’s chief design officer. “Our first priority was to honor the history of the building, while thoughtfully updating it to create spaces both grand and intimate. The carefully interweaving layers are warm and light filled, celebrating the timeless spirit of the city.”
A look inside the second floor of Apple Champs-Élysées.
The space revives original details of the Haussmann-era building.
Several of the design features also serve an environmental purpose. A sculptural roof light covers the courtyard, providing sunlight to the space below and generating renewable energy with integrated photovoltaic panels. An integrated rainwater collection system provides water for the bathrooms, trees and green walls. Like all of Apple’s facilities, Apple Champs-Élysées is powered by 100 percent renewable energy.
Apple team members setting up the Apple Watch display at Apple Champs-Élysées.
More than 330 employees are ready to welcome Paris on Sunday.
More than 330 employees, including over 100 new hires, will welcome customers when the store opens Sunday. The group represents 15 nationalities and speaks 17 languages, with more than 200 employees joining from other Apple stores in Paris and around the world. Apple Champs-Élysées opens Sunday at 12 p.m.

Images of Apple Champs-Élysées

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