On Friday, November 13, iPhone 12 Pro Max and iPhone 12 mini went on sale around the world. iPhone 12 Pro Max features the most advanced pro camera system and the largest display ever on an iPhone, while iPhone 12 mini is the smallest, thinnest, and lightest 5G smartphone in the world. 
Whether in person or online, Apple team members deliver the same level of service and support customers have come to expect from Apple. Online Apple Specialists are available to help with anything from setting up new devices, choosing a carrier plan, offering shopping assistance, or providing their expertise to customers around the world. For customers who wish to pick up new products in person, many Apple Store locations are open and operating in various service models to protect the health and well-being of customers and employees.

The team at Apple Fifth Avenue welcomed customers on launch day. See how team members prepared Apple Fifth Avenue for its first wave of iPhone 12 Pro Max and iPhone 12 mini customers overnight.

A customer and her dog holding her new iPhone 12 mini.
Apple Fifth Avenue team member shows a customer iPhone 12 mini.
Customers and Apple team members around display tables at Apple Fifth Avenue.
Apple team members compare the cameras on iPhone 12 Pro Max and iPhone 12 mini.
A customer tests out the new iPhone 12 Pro Max.
Customers take a selfie at Apple Fifth Avenue with the new iPhone 12 Pro Max.

Customers arrived at Australia’s Apple Sydney to buy the new iPhone 12 Pro Max and iPhone 12 mini.

Customers at Apple Sydney show off their new iPhone 12 Pro Max purchases.
An Apple Sydney team member adjusts a display of iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max.
Customers at Apple Sydney test out the new iPhone 12 Pro Max at one of the display tables.
A customer at Apple Sydney with his new iPhone 12 Pro Max purchase.
A customer at Apple Sydney compares iPhone 12 Pro Max to iPhone 12 mini.
A customer at Apple Sydney shows off her new iPhone 12 Pro Max purchase.
An Apple Sydney team member scans boxes of iPhone 12 Pro Max.
A customer at Apple Sydney with iPhone 12 Pro Max.
A customer at Apple Sydney with iPhone 12 Pro Max housed in a Clear Case with MagSafe.
A customer at Apple Sydney is all smiles with his new iPhone 12 Pro Max purchase.

The all-new iPhone 12 Pro Max captured a stunning shot of Apple Marina Bay Sands in Singapore using Night mode. iPhone 12 Pro Max features improvements to Night mode, now expanded to the TrueDepth and Ultra Wide cameras, allowing for even brighter pictures.

Apple online team members offered their expertise, service, and support to customers around the world. Customers can get advice, receive guidance, and learn about new products directly from Apple.

An Apple online team member at the call center in Shanghai advises a customer on the new iPhone 12 models.
An Apple online team member at the call center in Shanghai provides support for iPhone 12 Pro Max.

Customers and Apple team members celebrated the arrival of iPhone 12 Pro Max and iPhone 12 mini at China’s Apple Sanlitun.

Customers at Apple Sanlitun show off their new iPhone 12 Pro Max purchases.
At Apple Sanlitun, team members greet customers who have come to check out the newly arrived iPhone 12 Pro Max and iPhone 12 mini.
A customer at Apple Sanlitun closely examines iPhone 12 mini.
Customers outside Apple Sanlitun wait in line to shop the new iPhone 12 Pro Max and iPhone 12 mini.
Apple Sanlitun customers with their new iPhone 12 Pro Max purchases.
An Apple Sanlitun team member answers a customer’s questions about iPhone 12 Pro Max.
A window display at Apple Sanlitun highlights the new iPhone 12 lineup.
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Images of iPhone 12 Pro Max and iPhone 12 mini Availability

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