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September 2017

September 18, 2017 UPDATE

iOS 11 is available tomorrow

Starting Tuesday, iPhone and iPad customers around the world will be able to update their devices to iOS 11.

September 12, 2017 PRESS RELEASE

The future is here: iPhone X

Apple announces iPhone X, the future of the smartphone, in an all-glass design with a Super Retina display, A11 Bionic chip and wireless charging.

September 12, 2017 PRESS RELEASE

iPhone 8 and iPhone 8 Plus: A new generation of iPhone

Apple announces iPhone 8 and iPhone 8 Plus, featuring a new glass and aluminum design, Retina HD displays, A11 Bionic chip and wireless charging.

September 12, 2017 PRESS RELEASE

Apple Watch Series 3 features built-in cellular and more

Apple today introduced Apple Watch Series 3, adding built-in cellular to the world’s number one watch.

September 12, 2017 PRESS RELEASE

Apple TV 4K brings home the magic of cinema with 4K and HDR

Apple today introduced the new Apple TV 4K designed to deliver a stunning cinematic experience at home.

September 12, 2017 PHOTOS

Highlights from Apple’s keynote event

Photos of the exciting announcements from Apple’s September 12, 2017 event at Apple Park’s Steve Jobs Theater.

July 2017

July 21, 2017 PRESS RELEASE

Deirdre O’Brien named Apple’s vice president of People

Apple today announced that Deirdre O’Brien, vice president of Worldwide Sales and Operations, has been named vice president of People.

July 20, 2017 UPDATE

Clips now features Disney and Pixar characters

Clips, Apple’s video creation app for iOS, is updated to include dozens of new graphic overlays and posters as well as usability improvements.

July 18, 2017 PRESS RELEASE

Isabel Ge Mahe named Apple’s managing director of Greater China

Isabel Ge Mahe, Apple’s vice president of Wireless Technologies, is named vice president and managing director of Greater China.

July 17, 2017 UPDATE

Apple previews new emoji coming later this year

In celebration of World Emoji Day, Apple is sharing some of the new emoji coming to iOS, macOS and watchOS later this year.

July 1, 2017 PHOTOS

Apple Taipei 101 opens in Taiwan

Apple welcomed thousands of customers to the grand opening of its first store in Taiwan, Apple Taipei 101.

June 2017

June 30, 2017 UPDATE

Apple celebrates America’s national parks this July

Apple introduces new ways customers can enjoy and support America’s national parks with Apple Watch stickers and donations for Apple Pay purchases.

June 29, 2017 UPDATE

Apple’s first store in Taiwan opens Saturday

Apple Taipei 101 opens Saturday at 11 am, bringing Apple’s products, services and in-store experiences to customers in Taiwan for the first time.

June 16, 2017 PRESS RELEASE

Jamie Erlicht and Zack Van Amburg join Apple

Television executives Jamie Erlicht and Zack Van Amburg are joining Apple in newly created positions overseeing all aspects of video programming.

June 7, 2017 UPDATE

Apple Design Awards celebrate innovation and creativity

Apple acknowledges the talent and creativity of developers who set the standard for how apps should be designed at the Apple Design Awards.

June 5, 2017 PRESS RELEASE

Apple introduces 10.5-inch iPad Pro, updates 12.9-inch model

Apple introduces powerful new iPads that feature the world’s most advanced display and incredible performance.

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