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January 2021

January 6, 2021 UPDATE

Apple services entertain, inform, and connect the world in unprecedented year

Apple’s suite of services has become even more essential to customers in an unprecedented year.

November 2020

November 18, 2020 FEATURE

Developers see a world of possibilities with new App Store Small Business Program

Indie developers share how Apple’s new App Store Small Business Program could spur innovation in app creation.

November 18, 2020 PRESS RELEASE

Apple announces App Store Small Business Program

New developer program accelerates innovation and helps small businesses and independent developers propel their businesses forward on the App Store.

November 11, 2020 UPDATE

Honoring America’s veterans

In honor of Veterans Day, Apple is proud to spotlight veterans’ stories, legacies, and communities — and to honor and support those who serve.

October 2020

October 21, 2020 UPDATE

Apple offers new ways to shop for iPhone 12, iPhone 12 Pro, and iPad Air

Tailored purchase experiences offered online, by phone, or in store give customers more ways to purchase the all-new iPhone and iPad on October 23.

September 2020

September 16, 2020 UPDATE

iOS 14 is available today

iOS 14 reimagines the iPhone experience, delivering a major update to the Home Screen, widgets, and App Clips.

September 2, 2020 UPDATE

iOS app economy creates 300,000 new US jobs as developers adapt during pandemic

The iOS app economy has created nearly 300,000 new US jobs since April 2019 and helped developers nationwide adapt their businesses during COVID-19.

April 2020

April 21, 2020 PRESS RELEASE

Apple Services now available in more countries around the world

Starting today, even more customers around the world can enjoy the App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud.

January 2020

January 8, 2020 UPDATE

Apple rings in new era of Services following landmark year

Apple marks the close of a historic 2019 for its Services offerings, a year that introduced Apple Arcade, Apple TV+, Apple News+ and Apple Card.

December 2019

December 2, 2019 UPDATE

Apple celebrates the best apps and games of 2019

Apple revealed the best apps and games and the most powerful trends that drove app culture in 2019.

November 2019

November 11, 2019 FEATURE

The augmented reality app helping veterans manage anxiety

Healium AR blends storytelling, neuroscience and game design so users can harness their feelings to power virtual worlds and find a sense of calm.

October 2019

October 23, 2019 UPDATE

Apple Entrepreneur Camp offers invaluable experiences to 100 innovators

Today marks the conclusion of Apple Entrepreneur Camp’s first year, designed for organizations founded and led by women.

October 7, 2019 UPDATE

Final Cut Pro X update introduces new Metal engine for increased performance

Today, Apple updated Final Cut Pro X with a new Metal engine that delivers performance gains across a wide range of Mac systems.

September 2019

September 16, 2019 UPDATE

Apple Arcade: It’s time to play

Game developers have woven artistry, curiosity and a lot of heart into a curated selection of unprecedented games made possible by Apple Arcade.

September 10, 2019 PRESS RELEASE

Apple Arcade invites you to play something extraordinary

Apple today announced that Apple Arcade will be available on the App Store on September 19, offering an all-new way to enjoy games without limits.

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