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March 2018

March 21, 2018 UPDATE

New Apple Watch bands feature spring colors and styles

Apple debuts a Spring collection of bands with vibrant colors and unique designs, including bands for Apple Watch Nike+ and Apple Watch Hermès.

February 2018

February 28, 2018 UPDATE

Apple Watch Series 3 now tracks skiing and snowboarding activity

Starting today, skiers and snowboarders can use Apple Watch Series 3 to track new metrics via updates to apps available in the App Store.

December 2017

December 5, 2017 UPDATE

Apple Pay Cash and person to person payments now available

Beginning today, Apple customers in the US can use Apple Pay to send and receive money with friends and family quickly, easily and securely.

November 2017

November 30, 2017 UPDATE

Apple Heart Study launches to identify irregular heart rhythms

The Apple Heart Study app is a first-of-its-kind research study using Apple Watch’s heart rate sensor to collect data on irregular heart rhythms.

September 2017

September 12, 2017 PRESS RELEASE

Apple Watch Series 3 features built-in cellular and more

Apple today introduced Apple Watch Series 3, adding built-in cellular to the world’s number one watch.

June 2017

June 30, 2017 UPDATE

Apple celebrates America’s national parks this July

Apple introduces new ways customers can enjoy and support America’s national parks with Apple Watch stickers and donations for Apple Pay purchases.
June 5, 2017 PRESS RELEASE

watchOS 4 brings more intelligence and fitness features to Apple Watch

Apple previews watchOS 4 featuring a proactive Siri watch face, personalized Activity coaching and an entirely new music experience.

March 2017

March 21, 2017 UPDATE

Apple Watch band offerings expand for spring 2017

Today, Apple introduced a refreshed line-up of watch band colors, giving customers more opportunity than ever to personalize their Apple Watch.

November 2016

November 15, 2016 PRESS RELEASE

“Designed by Apple in California” chronicles 20 years of Apple design

Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of Apple products.

October 2016

October 24, 2016 PRESS RELEASE

Apple Watch Nike+ arrives Friday, October 28

Apple and Nike today announced Apple Watch Nike+ will be available on Friday, October 28 with exclusive bands, faces and the new Nike+ Run Club app.

September 2016

September 16, 2016 PHOTOS

iPhone 7 and Apple Watch Series 2 arrive in stores

Apple Stores open around the world to celebrate the new product launch of iPhone 7 and Apple Watch Series 2.

September 7, 2016 PRESS RELEASE

Apple introduces Apple Watch Series 2

Today, Apple introduced Apple Watch Series 2, the next generation of the world’s most popular smartwatch featuring a water resistance 50 meter rating.
September 7, 2016 PRESS RELEASE

Apple and Nike launch Apple Watch Nike+

Today, Apple and Nike introduced Apple Watch Nike+, the latest result of a long-standing partnership.

September 7, 2016 PRESS RELEASE

Apple Watch Hermès introduces new styles & colors

Today, Apple and Hermès introduced new Apple Watch Hermès styles and an expanded assortment of bands that incorporate the brand's signature palette.

June 2016

June 13, 2016 PRESS RELEASE

Apple previews watchOS 3

Check out the all-new fitness and health capabilities, enhancements and features coming to Apple Watch this fall.

September 2015

September 9, 2015 PRESS RELEASE

Apple Introduces watchOS 2 with Native Apps and New Gold & Rose Gold Aluminum Apple Watch Sport Models

September 9, 2015 PRESS RELEASE

Apple and Hermès Unveil the Apple Watch Hermès Collection

June 2015

June 8, 2015 PRESS RELEASE

Apple Previews New Apple Watch Software

June 4, 2015 PRESS RELEASE

Apple Watch Arrives in Seven More Countries June 26

April 2015

April 9, 2015 PRESS RELEASE

Apple Watch In-Store Preview & Online Pre-Order Begin Friday

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