June 2017
Apple celebrates America’s national parks this July
Apple introduces new ways customers can enjoy and support America’s national parks with Apple Watch stickers and donations for Apple Pay purchases.
watchOS 4 brings more intelligence and fitness features to Apple Watch
Apple previews watchOS 4 featuring a proactive Siri watch face, personalized Activity coaching and an entirely new music experience.
September 2016
iPhone 7 and Apple Watch Series 2 arrive in stores
Apple Stores open around the world to celebrate the new product launch of iPhone 7 and Apple Watch Series 2.
Apple introduces Apple Watch Series 2
Today, Apple introduced Apple Watch Series 2, the next generation of the world’s most popular smartwatch featuring a water resistance 50 meter rating.
Apple and Nike launch Apple Watch Nike+
Today, Apple and Nike introduced Apple Watch Nike+, the latest result of a long-standing partnership.
Apple Watch Hermès introduces new styles & colors
Today, Apple and Hermès introduced new Apple Watch Hermès styles and an expanded assortment of bands that incorporate the brand's signature palette.