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October 2018

October 2, 2018 UPDATE

Apple adds support for contactless student ID cards in Wallet

Starting today, students at three universities can now enjoy the convenience of using just their iPhone and Apple Watch to get around on and off campus.

September 2018

September 21, 2018 PHOTOS

iPhone XS, iPhone XS Max and Apple Watch Series 4 arrive in stores

iPhone Xs, iPhone Xs Max and Apple Watch Series 4 went on sale at 8 a.m. local time on Friday, September 21 around the world.
September 19, 2018 UPDATE

Apple Watch Series 4: The reviews are in

Reviewers share their impressions of the redesigned, re-engineered Apple Watch Series 4 with a stunning new display and a thinner, slimmer case.
September 12, 2018 PRESS RELEASE

Redesigned Apple Watch Series 4 revolutionizes communication, fitness and health

Apple today introduced Apple Watch Series 4, redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways.

June 2018

June 4, 2018 PRESS RELEASE

watchOS 5 adds powerful activity and communications features to Apple Watch

Today Apple previewed watchOS 5, a significant update to the world’s most popular watch, helping users stay healthy and connected.

March 2018

March 21, 2018 UPDATE

New Apple Watch bands feature spring colors and styles

Apple debuts a Spring collection of bands with vibrant colors and unique designs, including bands for Apple Watch Nike+ and Apple Watch Hermès.

February 2018

February 28, 2018 UPDATE

Apple Watch Series 3 now tracks skiing and snowboarding activity

Starting today, skiers and snowboarders can use Apple Watch Series 3 to track new metrics via updates to apps available in the App Store.

December 2017

December 5, 2017 UPDATE

Apple Pay Cash and person to person payments now available

Beginning today, Apple customers in the US can use Apple Pay to send and receive money with friends and family quickly, easily and securely.

November 2017

November 30, 2017 UPDATE

Apple Heart Study launches to identify irregular heart rhythms

The Apple Heart Study app is a first-of-its-kind research study using Apple Watch’s heart rate sensor to collect data on irregular heart rhythms.

September 2017

September 12, 2017 PRESS RELEASE

Apple Watch Series 3 features built-in cellular and more

Apple today introduced Apple Watch Series 3, adding built-in cellular to the world’s number one watch.

June 2017

June 30, 2017 UPDATE

Apple celebrates America’s national parks this July

Apple introduces new ways customers can enjoy and support America’s national parks with Apple Watch stickers and donations for Apple Pay purchases.
June 5, 2017 PRESS RELEASE

watchOS 4 brings more intelligence and fitness features to Apple Watch

Apple previews watchOS 4 featuring a proactive Siri watch face, personalized Activity coaching and an entirely new music experience.

March 2017

March 21, 2017 UPDATE

Apple Watch band offerings expand for spring 2017

Today, Apple introduced a refreshed line-up of watch band colors, giving customers more opportunity than ever to personalize their Apple Watch.

November 2016

November 15, 2016 PRESS RELEASE

“Designed by Apple in California” chronicles 20 years of Apple design

Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of Apple products.

October 2016

October 24, 2016 PRESS RELEASE

Apple Watch Nike+ arrives Friday, October 28

Apple and Nike today announced Apple Watch Nike+ will be available on Friday, October 28 with exclusive bands, faces and the new Nike+ Run Club app.

September 2016

September 16, 2016 PHOTOS

iPhone 7 and Apple Watch Series 2 arrive in stores

Apple Stores open around the world to celebrate the new product launch of iPhone 7 and Apple Watch Series 2.

September 7, 2016 PRESS RELEASE

Apple introduces Apple Watch Series 2

Today, Apple introduced Apple Watch Series 2, the next generation of the world’s most popular smartwatch featuring a water resistance 50 meter rating.
September 7, 2016 PRESS RELEASE

Apple and Nike launch Apple Watch Nike+

Today, Apple and Nike introduced Apple Watch Nike+, the latest result of a long-standing partnership.

September 7, 2016 PRESS RELEASE

Apple Watch Hermès introduces new styles & colors

Today, Apple and Hermès introduced new Apple Watch Hermès styles and an expanded assortment of bands that incorporate the brand's signature palette.

June 2016

June 13, 2016 PRESS RELEASE

Apple previews watchOS 3

Check out the all-new fitness and health capabilities, enhancements and features coming to Apple Watch this fall.
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