June 2018
Apple’s iOS 12 securely and automatically shares emergency location with 911
Beginning later this year with iOS 12, iPhone users in the US who call 911 will be able to securely share their location data with first responders.
Football fans can get the latest on World Cup across Apple devices and services
As the countdown to the tournament begins, football fans around the world can stay up to speed on stats, scores and their favorite teams.
Apple previews iOS 12
Apple today announced iOS 12, the latest version of the world’s most advanced mobile operating system.
Apple opens Health Records API to developers
Today Apple delivered a Health Records API for developers to create an ecosystem of apps that use health record data to better manage health.
November 2017
Clips introduces Selfie Scenes for 360-degree selfies on iPhone X
Apple announces a major update to Clips, its free iOS app that makes it easy to create and share fun videos using iPhone or iPad.
iPhone X arrives in 13 additional countries
Apple today announced that iPhone X will arrive in 13 additional countries across Europe, Asia, the Middle East and Africa on Friday, November 24.
iPhone X arrives in stores around the world
Apple Store employees and customers around the world celebrate the launch of iPhone X, the future of the smartphone.
iPhone X: What reviewers are saying
After testing iPhone X, reviewers from around the world are giving their impressions of the future of the smartphone.
September 2017
The future is here: iPhone X
Apple announces iPhone X, the future of the smartphone, in an all-glass design with a Super Retina display, A11 Bionic chip and wireless charging.
iPhone 8 and iPhone 8 Plus: A new generation of iPhone
Apple announces iPhone 8 and iPhone 8 Plus, featuring a new glass and aluminum design, Retina HD displays, A11 Bionic chip and wireless charging.
June 2017
iOS 11 brings new features to iPhone and iPad this fall
Apple today previewed iOS 11, bringing new experiences and hundreds of new features to iPhone and iPad this fall.
Apple unveils all-new App Store
Apple today unveiled the all-new App Store, designed from the ground up to make discovering apps and games easier than ever before.
March 2017
Apple introduces Clips: the fun, new way to create expressive videos on iOS
Apple today introduced Clips, a new app that makes it quick and fun for anyone to create expressive videos on iPhone and iPad.
Apple introduces iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition
Apple today announced iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminum finish.
January 2017
Hey Siri, who’s going to win the Super Bowl?
As the Super Bowl countdown begins, Siri is gearing up for the Big Game. Millions of sports fans are expected to turn to Siri to prepare.
Behind Apple’s new campaign: One Night on iPhone 7
For Apple’s One Night campaign, photographers canvassed the globe on November 5, 2016 to capture life from dusk to dawn using iPhone 7.