September 2017
The future is here: iPhone X
Apple announces iPhone X, the future of the smartphone, in an all-glass design with a Super Retina display, A11 Bionic chip and wireless charging.
iPhone 8 and iPhone 8 Plus: A new generation of iPhone
Apple announces iPhone 8 and iPhone 8 Plus, featuring a new glass and aluminum design, Retina HD displays, A11 Bionic chip and wireless charging.
June 2017
iOS 11 brings new features to iPhone and iPad this fall
Apple today previewed iOS 11, bringing new experiences and hundreds of new features to iPhone and iPad this fall.
Apple unveils all-new App Store
Apple today unveiled the all-new App Store, designed from the ground up to make discovering apps and games easier than ever before.
March 2017
Apple introduces Clips: the fun, new way to create expressive videos on iOS
Apple today introduced Clips, a new app that makes it quick and fun for anyone to create expressive videos on iPhone and iPad.
Apple introduces iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition
Apple today announced iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminum finish.
January 2017
Hey Siri, who’s going to win the Super Bowl?
As the Super Bowl countdown begins, Siri is gearing up for the Big Game. Millions of sports fans are expected to turn to Siri to prepare.
Behind Apple’s new campaign: One Night on iPhone 7
For Apple’s One Night campaign, photographers canvassed the globe on November 5, 2016 to capture life from dusk to dawn using iPhone 7.
GarageBand and Logic Pro X music apps get major updates
Apple today announced major updates to Logic Pro X and GarageBand for iOS with exciting new features for music makers of all levels on iPhone, iPad or Mac.
iPhone at ten: the revolution continues
January 9 marks the tenth anniversary of iPhone’s debut. Since its introduction, iPhone has enriched the lives of people around the world.
December 2016
Super Mario debuts on iPhone and iPad
Super Mario, the most beloved video game hero of all time, is now available on the App Store for iPhone and iPad.
Pro photo tips for using Portrait mode on iPhone 7 Plus
Portrait mode has become a favorite feature for iPhone 7 Plus users, with people capturing a range of subjects with the new depth-of-field effect.
November 2016
Apple turns (RED) with more ways than ever to join the fight against AIDS
In honor of World AIDS Day, Apple is offering more ways than ever for customers to support (RED) in its mission to create an AIDS-free generation.
“Designed by Apple in California” chronicles 20 years of Apple design
Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of Apple products.
A touch of giving with Apple Pay
Apple Pay is making it easier and more secure to donate to your favorite nonprofit organizations with just a touch.
October 2016
Apple unveils new TV app for Apple TV, iPhone and iPad
Apple today introduced the new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps.
Portrait mode now available on iPhone 7 Plus with iOS 10.1
iOS 10.1 brings Portrait mode to iPhone 7 Plus customers starting today, adding a beautiful new photo feature to the world’s most popular camera.
September 2016
Apple and Deloitte transform business on iPhone and iPad
Apple and Deloitte today announced a partnership to help businesses quickly and easily transform how they work through iPhone and iPad.
Stickers take iPhone by storm
With the release of iOS 10 this week, iPhone and iPad users can explore exciting new ways to personalize every text with animated stickers.