Apple Press Info

Apple Powers Up Titanium PowerBook G4 with New G4 Processors

New PowerBook Line Includes High Speed Graphics & Larger Hard Drives

CUPERTINO, California—October 16, 2001—Apple® today introduced its new line of Titanium PowerBook® G4 notebooks with faster processors, high speed graphics and larger hard drives. The new PowerBook G4 line offers a significant performance boost with new PowerPC G4 processors up to 667 MHz, a new system bus running up to 133 MHz, speedy new ATI Mobility Radeon AGP 4X graphics and built-in Gigabit Ethernet networking-the first time ever in a portable.

Creative professionals will benefit from the new larger hard drives up to 48GB and the new optional CD-RW slot-loading optical drives. The new PowerBook G4s now include both the new Mac® OS X version 10.1 and Mac OS 9.2.1 pre-installed.

“The new Titanium PowerBook G4 is the world’s thinnest and lightest professional notebook and offers stunning improvements in both video and processor performance,” said Greg Joswiak, Apple’s senior director of Hardware Product Marketing. “We’ve made the fastest portable in the world even faster.”

The super-light, yet incredibly powerful new Titanium PowerBook G4 features:

Offering blazing performance, the new 550 MHz Titanium PowerBook G4 offers a 100 MHz system bus, while the 667 MHz model features a 133 MHz system bus. Tapping into that power, the new Titanium PowerBook G4 outperforms Pentium III-based 1.13GHz notebook systems on average by 48 percent*. Both models provide advanced graphics and fast 3D rendering with the ATI Mobility Radeon graphics processor with AGP 4X support and 16MB of fast DDR video memory.

The new Titanium PowerBook G4 continues to set the standard for mobile communications with both built-in Gigabit Ethernet (10/100/1000BASE-T) and 802.11-based AirPort technology for 11 megabit per second wireless communications. The new 667 MHz PowerBook G4 comes standard with both Gigabit Ethernet and AirPort wireless networking pre-installed. The new 550 MHz PowerBook G4 also includes Gigabit Ethernet and the ability to add AirPort wireless networking as an option.

PowerBook G4 customers can now choose to configure their system with a CD-RW drive to manage their digital music collection on the go using Apple’s pre-installed iTunes™ software, the world’s best and easiest-to-use “jukebox” software, and also burn customized music CDs or create data CDs for file sharing and backup with Apple’s Disc Burner software. With Apple’s iMovie™ 2, the world’s most popular, easy-to-use consumer digital video editing software which comes pre-installed, or Apple’s award-winning Final Cut Pro® professional video editing, effects and compositing software, the PowerBook G4 is the ultimate system for portable video editing.

Pricing & Availability
The new PowerBook G4 line is available immediately through The Apple Store® (, at Apple’s retail stores and Apple Authorized Resellers in two standard configurations.

The 550 MHz PowerBook G4, for a suggested retail price of $2,199 (US), includes:

The 667 MHz PowerBook G4, for a suggested retail price of $2,999 (US), includes:

For a limited time, the two new standard Titanium PowerBook G4 configurations will ship with double the amount of RAM at no additional cost to the customer. For more information on Apple’s Double for Nothing RAM promotion, please go to

Additional build-to-order options for the new PowerBook G4 include: a CD-RW optical drive, 48GB hard drive; up to 1GB of SDRAM; the AirPort Base Station and AirPort Card; and the AppleCare Protection Plan.

* Weight includes battery and DVD drive, and varies by configuration and manufacturing process.
** Based on 9 commonly used actions in Adobe Photoshop 6.0.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Press Contacts:
Nathalie Welch
(408) 974-5430

Natalie Sequeira
(408) 974-6877

Apple, the Apple logo, Mac, Macintosh, AppleScript, Apple Store, AppleTalk, Aqua, ColorSync, Finder, iBook, iMac, iMovie, iTunes, Mac OS, PowerBook, Power Mac, Power Macintosh and SuperDrive are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Media Helpline (408) 974-2042