Apple Press Info

Apple Enhances Consumer Desktop Lines

eMac With Combo & SuperDrive; Flat-Panel iMacs at Lower Prices

CUPERTINO, California—August 13, 2002—Continuing to offer the industry’s best digital lifestyle computers, Apple® today enhanced its popular eMac™ and iMac® lines for home and schools. eMac, the most affordable G4-based computer ever, now comes in two models: one featuring a Combo DVD-ROM/CD-RW drive for $1,099 (US), the same price as the prior CD-RW equipped model; and one featuring Apple’s SuperDrive™ for burning DVDs and CDs for just $1,499 (US), the industry’s lowest price for a computer with DVD-burning capability. Making its popular flat-panel iMac even more affordable, Apple is also lowering the prices of the CD-RW and the Combo DVD-ROM/CD-RW models $100 (US) each, to $1,299 (US) and $1,499 (US) respectively.

“Now, for the first time, users can burn their own custom DVDs on an under-$1,500 computer,” said Steve Jobs, Apple’s CEO. “Our amazing SuperDrive and award-winning iMovie and iDVD applications ushered in the era of personal DVD burning, and this groundbreaking low price point will further reinforce Apple’s lead in this rapidly-growing market segment.”

At $1,499 (US), the new SuperDrive-equipped eMac model is the industry's lowest cost way to author and burn custom DVDs that play in most consumer DVD players. Apple's award-winning iMovie™ and iDVD applications come pre-installed on the new eMac, enabling users to edit their video and create and burn their own custom DVDs.

In addition to being the most affordable PowerPC G4 system ever, the popular eMac features a stunning 17-inch flat CRT in a remarkably compact design that is 8 mm less deep than the original 15-inch iMac. The innovative flat-panel iMac features a stunning 17-inch widescreen or 15-inch flat screen LCD that appears to float in mid-air, allowing users to effortlessly adjust its height or angle with just a touch.

Both iMac and eMac offer 700 MHz and 800 MHz PowerPC G4 processors with Velocity Engine™ and include Apple’s industry-leading suite of digital lifestyle applications including iPhoto™ for managing and sharing digital photographs, iMovie for creating digital movies and iTunes™ for creating a digital music library. Models with the SuperDrive include Apple’s iDVD software. With five USB ports and two FireWire ports, both iMac and eMac offer easy plug-and-play connections to popular peripherals such as digital video camcorders, digital still cameras, printers and scanners.

Pricing & Availability
iMac desktops are available immediately, the eMac with Combo drive is available this week and the eMac with SuperDrive is expected to be available by the end of this month through the Apple Store® (, at Apple’s retail stores and Apple Authorized Resellers.

The 17-inch widescreen flat-panel iMac, for a suggested retail price of $1,999 (US), includes:

The 15-inch flat screen iMac, for a suggested retail price of $1,799 (US), includes:

The 15-inch flat screen iMac, for a suggested retail price of $1,499 (US), includes:

The 15-inch flat screen iMac, for a suggested retail price of $1,299 (US), includes:

The 17-inch flat CRT eMac, for a suggested retail price of $1,499 (US) includes:

The 17-inch flat CRT eMac, for a suggested retail price of $1,099 (US) includes:

Build-to-order options and accessories include additional memory, Apple Pro Speakers, AirPort® Base Station and AirPort Card and the AppleCare Protection Plan.

iMac and eMac computers are also available to education customers in the US and Canada through the Apple Store for Education at or by calling an Apple education sales representative at 800-800-APPL.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Press Contacts:
Nathalie Welch
(408) 974-5430

Taara Hoffman
(650) 429-2778

Apple, the Apple logo, Mac, Mac OS, Macintosh, Power Mac, eMac,iMac, SuperDrive, iMovie, Velocity Engine, iPhoto, iTunes and Airport are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Media Helpline (408) 974-2042