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March 2, 2020

Apple celebrates “The Banker” at the National Civil Rights Museum

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Award-winning stars Samuel L. Jackson, Anthony Mackie and Nia Long attend premiere event ahead of March 6 theatrical release and March 20 debut on Apple TV+
Anthony Mackie and Samuel L. Jackson at Apple’s “The Banker” premiere
Anthony Mackie (stars as Bernard Garrett) and Samuel L. Jackson (stars as Joe Morris) attend Apple’s “The Banker" premiere at the National Civil Rights Museum. “The Banker” opens in select theaters on March 6, before premiering globally on Apple TV+ on March 20.
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At a special event held at the National Civil Rights Museum in Memphis, Tennessee, Apple premiered its upcoming original film, “The Banker.” Inspired by true events, “The Banker” centers on revolutionary businessmen Bernard Garrett (Anthony Mackie) and Joe Morris (Samuel L. Jackson), who devise an audacious and risky plan to take on the racist establishment of the 1960s by helping other African Americans pursue the American dream. Along with Garrett’s wife Eunice (Nia Long), they train a working class white man, Matt Steiner (Nicholas Hoult), to pose as the rich and privileged face of their burgeoning real estate and banking empire – while Garrett and Morris pose as a janitor and a chauffeur. Their success ultimately draws the attention of the federal government, which threatens everything they have built.

Beginning March 6, “The Banker” will premiere in select theaters on March 6, and will become available to watch on Apple TV+ in over 100 countries and regions around the world on March 20.

Apple’s “The Banker” premiere at the National Civil Rights Museum.
Left to right: Jamie Erlicht (Apple’s head of Worldwide Video), Anthony Mackie (stars as Bernard Garrett), Faith Morris (chief marketing and external affairs officer, National Civil Rights Museum), Samuel L. Jackson (stars as Joe Morris), Zack Van Amburg (Apple’s head of Worldwide Video) and Eddy Cue (Apple’s senior vice president of Internet Software and Services) attend Apple’s “The Banker" premiere at the National Civil Rights Museum.
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In addition to the cast and filmmakers, the event was attended by chief marketing and external affairs officer, National Civil Rights Museum, Faith Morris, local bankers, educators and community leaders.

George Nolfi at Apple’s “The Banker” premiere at the National Civil Rights Museum.
Director George Nolfi attends Apple’s “The Banker” premiere at the National Civil Rights Museum.
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Nia Long at Apple’s “The Banker” premiere at the National Civil Rights Museum.
Nia Long (stars as Eunice Garrett) attends Apple’s “The Banker” premiere at the National Civil Rights Museum.
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Apple’s “The Banker” premiere at the National Civil Rights Museum.
Left to right: Matt Dentler (Apple’s head of Feature Development and Acquisitions), Zack Van Amburg (Apple’s head of Worldwide Video), Jamie Erlicht (Apple’s head of Worldwide Video), Anthony Mackie (stars as Bernard Garrett), Samuel L. Jackson (stars as Joe Morris), Eddy Cue (Apple’s senior vice president of Internet Software and Services) and Lisa Jackson (Apple’s vice president of Environment, Policy and Social Initiatives) attend Apple’s “The Banker" premiere at the National Civil Rights Museum.
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Joel Viertel and Jonathan Baker at Apple’s “The Banker” premiere at the National Civil Rights Museum.
Producers Joel Viertel and Jonathan Baker attend Apple’s “The Banker” premiere at the National Civil Rights Museum.
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Anthony Mackie and Nia Long at Apple’s “The Banker” premiere at the National Civil Rights Museum.
Anthony Mackie (stars as Bernard Garrett) and Nia Long (stars as Eunice Garrett) attend Apple’s “The Banker” premiere at the National Civil Rights Museum.
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“The Banker” is directed by George Nolfi (“The Adjustment Bureau”) and produced by Joel Viertel. Brad Feinstein produced under his Romulus Entertainment banner, along with producers George Nolfi, Nnamdi Asomugha, Jonathan Baker, David Lewis Smith and Anthony Mackie. The executive producers are Joseph F. Ingrassia, Samuel L. Jackson, Will Greenfield, David Gendron and Ali Jazayeri. “The Banker” is written by Niceole Levy, George Nolfi, David Lewis Smith and Stan Younger from a story by David Lewis Smith, Stan Younger and Brad Caleb Kane.

Apple TV+ is available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung and LG smart TVs, Amazon Fire TV and Roku devices, as well as at tv.apple.com, for $4.99 per month with a seven-day free trial. The Apple TV app will be available on Sony and VIZIO smart TVs later this year. For a limited time, customers who purchase a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy one year of Apple TV+ for free. This special offer is good for three months after the first activation of the eligible device.1

  1. 1One subscription per Family Sharing group. Plan automatically renews until cancelled. Restrictions and other terms apply. Visit apple.com/promo for more information.

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Images of “The Banker” premiere at the National Civil Rights Museum
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