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Apple TV+ hosts SXSW world premiere event for highly anticipated comedy “The Big Door Prize,” from Emmy Award-winning creator David West Read

Premiering globally Wednesday, March 29 on Apple TV+, stars Chris O’Dowd, Gabrielle Dennis, Ally Maki, Josh Segarra, Crystal Fox, Djouliet Amara, Sammy Fourlas, creator David West Read and more attend the red carpet world premiere event
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Press Release March 12, 2023
Chris O’Dowd, Gabrielle Dennis, Djouliet Amara, Sammy Fourlas, Josh Segarra, Crystal Fox, David West Read and Ally Maki
Chris O’Dowd, Gabrielle Dennis, Djouliet Amara, Sammy Fourlas, Josh Segarra, Crystal Fox, creator David West Read and Ally Maki attend the world premiere event at SXSW at the Stateside Theatre in Austin, Texas.

Yesterday at the Stateside Theatre in Austin, Texas, Apple TV+ celebrated the world premiere of its upcoming comedy “The Big Door Prize” at SXSW.

Created and executive produced by Emmy winner David West Read, the 10-episode, half-hour series will debut globally with the first three episodes on Wednesday, March 29, 2023, followed by one new episode weekly every Wednesday through May 17 on Apple TV+.

David West Read and Chris O’Dowd at SXSW at the Stateside Theatre in Austin, Texas
Creator David West Read and Chris O’Dowd attend the world premiere event at SXSW at the Stateside Theatre in Austin, Texas.
Gabrielle Dennis at SXSW at the Stateside Theatre in Austin, Texas
Gabrielle Dennis attends the world premiere event at SXSW at the Stateside Theatre in Austin, Texas.
Chris O’Dowd and Djouliet Amara at SXSW at the Stateside Theatre in Austin, Texas
Chris O’Dowd and Djouliet Amara attend the world premiere event at SXSW at the Stateside Theatre in Austin, Texas.

Red carpet attendees included ensemble cast members Chris O’Dowd, Gabrielle Dennis, Ally Maki, Josh Segarra, Crystal Fox, Djouliet Amara and Sammy Fourlas, and executive producers David West Read, Bill Bost, Sarah Walker, plus author Neal Walsh.

Based on M.O. Walsh’s novel of the same name, “The Big Door Prize” tells the story of a small town that is forever changed when a mysterious machine appears in the general store, promising to reveal each resident’s true life potential. Dusty Hubbard (O’Dowd), a seemingly content, cheerful family man and high school teacher, watches everyone around him reevaluate their life choices and ambitions — based on the machine’s printouts — and is forced to question whether he is truly as happy as he once thought. While he remains skeptical of the machine, his wife, Cass (Dennis), indulges in the dream that there’s something bigger out there for her. Like many of Deerfield's residents, the couple has lived a relatively safe, uncomplicated life, until the arrival of the Morpho machine. However, all of that is about to change when the community is forced to reconcile with their unfulfilled achievements in pursuit of a better future. 

David West Read and Chris O’Dowd attend the world premiere event at SXSW at the Stateside Theatre in Austin, Texas
Creator David West Read and Chris O’Dowd attend the world premiere event at SXSW at the Stateside Theatre in Austin, Texas.

“The Big Door Prize” is produced by Skydance Television and CJ ENM/Studio Dragon. Read serves as showrunner and executive producer. David Ellison and Dana Goldberg serve as executive producers for Skydance Television; Miky Lee, Young Kyu Kim and Hyun Park executive produce for CJ ENM/Studio Dragon, with Bill Bost and Sarah Walker. Anu Valia, Molly McGlynn, Todd Biermann, Jenée LaMarque and Declan Lowney direct the series.

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 344 wins and 1,421 award nominations and counting, including multi-Emmy Award-winning comedy “Ted Lasso” and Oscar Best Picture winner “CODA.

About Apple TV+

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $9.99 per month with a seven-day free trial. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV or Mac can enjoy three months of Apple TV+ for free.* 

For more information, visit apple.com/tvpr and see the full list of supported devices.

*Special offer is good for three months after the first activation of the eligible device. One offer per Family Sharing group. Plans automatically renew until cancelled. Other restrictions and terms apply; visit apple.com/promo for more information.

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