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Apple unveils first look at upcoming French-language fashion saga “La Maison,” set in today’s luxury world, premiering globally on September 20, 2024

“La Maison” stars Lambert Wilson, Amira Casar, Carole Bouquet, Zita Hanrot, Pierre Deladonchamps, Antoine Reinartz, Anne Consigny, Florence Loiret Caille and Ji-Min Park
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Press Release June 26, 2024
Lambert Wilson in “La Maison,” premiering September 20, 2024 on Apple TV+.
Lambert Wilson in “La Maison,” premiering September 20, 2024 on Apple TV+.

Today, Apple TV+ revealed a first look at “La Maison,” the upcoming 10-episode, one-hour, French-language family drama set within an iconic Paris-based high-fashion atelier. A behind-the-scenes look at the contemporary, ever-evolving world of fashion and aspirational French elegance and luxury, “La Maison” follows two illustrious, dysfunctional and powerful rival families as they vie for dominance in the cutthroat world of high fashion.

The highly anticipated series will make its global debut with the first two episodes on Friday, September 20, 2024 on Apple TV+, followed by one episode weekly on Fridays through November 15, 2024.

High fashion meets high stakes in this behind-the-curtain look at how an iconic fashion house is thrown into scandal and reinvention by a viral video featuring star designer Vincent Ledu (Lambert Wilson), leaving his family’s iconic and legendary haute couture house, LEDU, hanging by a thread. Perle Foster (Amira Casar), Vincent’s former muse who is still in his shadow, teams up with visionary next-generation designer Paloma Castel (Zita Hanrot) to save, evolve and renew the century-old Maison LEDU. Taking advantage of Vincent’s demise, Diane Rovel (Carole Bouquet), the ruthless CEO of the powerful Rovel luxury group, launches an offensive to acquire what she sees as her most important prize: Maison LEDU. To achieve her goal, anything is fair game, as this is more than acquiring just another brand — it’s about revenge.

“La Maison” stars seven-time César Award nominee Lambert Wilson (“De Gaulle”), César Award nominee Amira Casar (“Call Me by Your Name”), Best Actress César Award winner Carole Bouquet (“En thérapie”), Most Promising Actress César Award winner Zita Hanrot (“Fatima”), Most Promising Actor César Award winner Pierre Deladonchamps (“Stranger by the Lake”), Best Actor in a Supporting Role César Award winner Antoine Reinartz (“Anatomy of a Fall”), four-time César Award nominee Anne Consigny (“Elle”), César Award nominee Florence Loiret Caille (“The Bureau”), rising star Ji-Min Park (“Return to Seoul”) and Most Promising Actor César Award nominee Corentin Fila (“Being 17”).

Based on an original idea by Alex Berger, who serves as executive producer, the series is created by showrunners José Caltagirone and Valentine Milville and directed by award-winning directors Fabrice Gobert (“The Returned”) and Daniel Grou (“Lupin”). Emmanuelle Bouilhaguet also serves as executive producer. “La Maison” is a TOA - The Originals of America production in conjunction with multi-award-winning studio TOP - The Originals Productions (“The Bureau” / “Le Bureau des Légendes”).

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have earned 496 wins and 2,171 award nominations and counting, including multi-Emmy Award-winning comedy “Ted Lasso” and historic Oscar Best Picture winner “CODA.”

About Apple TV+

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at, for $9.99 per month with a seven-day trial. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.*

For more information, visit and see the full list of supported devices.

*Special offer is good for three months after the first activation of the eligible device. One offer per Family Sharing group. Plans automatically renew until cancelled. Other restrictions and terms apply; visit for more information.

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