Get £45–£295 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£295 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Get £45–£295 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£295 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Compare features and technical specifications for iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone SE and many more.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi‑Fi 6E, 5G, and support for Apple Pencil Pro.
Compare resolution, size, weight, performance, battery life and storage of iPad Pro, iPad Air, iPad and iPad mini models.
Supercharged by the M2 or M2 Pro chip, Mac mini has a wide array of ports and Wi-Fi 6E for a phenomenal desktop experience.
iPad Air features an 11- or all-new 13-inch Liquid Retina display, M2 chip, landscape front camera and Wi‑Fi 6E, and support for Apple Pencil Pro.
iPhone 15 Pro and iPhone 15 Pro Max. Titanium design. A17 Pro chip. Action button. 48MP Main camera. USB-C.
Apple today announced the redesigned 11-inch and all-new 13-inch iPad Air, supercharged by the M2 chip.
Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.
See full technical specifications for iPad Pro — resolution, size, weight, battery life and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare MacBook Pro 14-in. (M3) with other laptops like MacBook Pro 14-in. (M3 Pro or M3 Max) and MacBook Pro 16-in. (M3 Pro or M3 Max). Find the one that’s...
Compare Mac mini (M2) with other desktops like Mac Studio (M2) and iMac 24-in (M3, two ports). Find the one that’s perfect for you.
Compare Mac Pro with other desktops like Mac Studio and Mac mini. Find the one that’s perfect for you.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare iMac 24-in (M3, two ports) with other desktops like iMac 24-in (M3, four ports) and Mac mini (M2). Find the one that’s perfect for you.
Compare the Mac Studio with other desktops like the Mac Pro and Mac mini. Find the one that’s perfect for you.
The groundbreaking new iPad Pro features a stunningly thin and light design, taking portability and performance to the next level.
iPhone 15 and iPhone 15 Plus. Dynamic Island. 48MP Main camera with 2x Telephoto. All-day battery life. USB-C. 6.1” and 6.7” sizes.
See all technical specifications for the 13- and 15-inch MacBook Air with M3 chip and the 13-inch MacBook Air with M2 chip.
See all the technical specifications for Mac mini with the M2 or M2 Pro chip.
See all the technical specifications for the 14- and 16-inch MacBook Pro with the M3, M3 Pro and M3 Max chips.
Apple 2030 is our plan to use recycled and renewable materials, clean electricity and low-carbon shipping to bring our net emissions to zero.
View all the technical specifications for Mac Studio with the M2 Max or M2 Ultra chip.
MacBook Air 13- and 15-inch laptops, now with the superfast M3 chip, perfect for AI. Lightweight, with all-day battery life and Liquid Retina display.
See all the technical specifications for iMac with the M3 chip and 24-inch display.
The new Mac Studio. Supercharged by the M2 Max and M2 Ultra chip. Extensive connectivity. Stunningly compact.