Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
Introducing Apple Watch Ultra 2. Rugged and capable, the brightest Apple display, carbon-neutral case and strap combinations, and new strap colours.
Compare resolution, size, weight, performance, battery life and storage of iPad Pro, iPad Air, iPad and iPad mini models.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 9 and Apple Watch SE.
Stream millions of songs in lossless audio at no extra cost. Download your favourites and play them offline. Start listening for free today.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
Get £45–£295 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Compare Mac Pro with other desktops like Mac Studio and Mac mini. Find the one that’s perfect for you.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare iMac 24-in (M3, two ports) with other desktops like iMac 24-in (M3, four ports) and Mac mini (M2). Find the one that’s perfect for you.
Compare the Mac Studio with other desktops like the Mac Pro and Mac mini. Find the one that’s perfect for you.
Compare MacBook Pro 14-in. (M3) with other laptops like MacBook Pro 14-in. (M3 Pro or M3 Max) and MacBook Pro 16-in. (M3 Pro or M3 Max). Find the one that’s...
Compare Mac mini (M2) with other desktops like Mac Studio (M2) and iMac 24-in (M3, two ports). Find the one that’s perfect for you.
iPad mini has an all-new 8.3-inch Liquid Retina display, A15 Bionic chip, 5G, USB-C, support for Apple Pencil (2nd gen), and comes in four colours.
Get £45–£295 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£295 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
The new Mac Studio. Supercharged by the M2 Max and M2 Ultra chip. Extensive connectivity. Stunningly compact.
The world’s best all-in-one computer. With 24-inch display. Advanced camera and audio. And mouse and keyboard. Supercharged by the M3 chip.
The new iPad Pro has the M2 chip, 12.9-inch Liquid Retina XDR display, 11-inch Liquid Retina display, Wi‑Fi 6E, 5G and support for Apple Pencil hover.
View all technical specifications for Apple Watch Ultra 2.
MacBook Air 13- and 15-inch laptops, now with the superfast M3 chip, perfect for AI. Lightweight, with all-day battery life and Liquid Retina display.
View all technical specifications for Apple Watch Series 9.
Every Apple device includes powerful, intuitive apps to help you create, connect and get things done on Mac, iPad, iPhone and more.