iPhone 18 Pro. Total AI powerhouse. 48MP Main camera with variable aperture. Big leap in battery life. Next‑generation vapour chamber. A20 Pro chip.

https://www.apple.com/uk/iphone-18-pro/

View all technical specifications for iPhone 18 Pro and iPhone 18 Pro Max.

https://www.apple.com/uk/iphone-18-pro/specs/

It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.

https://www.apple.com/uk/iphone-18-pro/switch/

Compare features and technical specifications for iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17, iPhone 17e and many more.

https://www.apple.com/uk/iphone/compare/

High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.

https://www.apple.com/uk/homepod-2nd-generation/specs/

Apple 2030 is our plan to cut emissions with recycled materials, renewable energy, lower-carbon transport, and balancing the rest with carbon credits.

https://www.apple.com/uk/environment/

View our product recycler guides to see how we maximise recovery of resources.

https://www.apple.com/uk/recycling/recycler-guides/

production iPhone 18 Pro, iPhone 18 Pro Max and iPhone Duo units and software, subscribed to LTE and 5G networks. Video playback consisted of a repeated 2‑h...

https://www.apple.com/uk/iphone/battery.html

With CarPlay, get directions, play music and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.

https://www.apple.com/uk/ios/carplay/

Save up to 15% on a refurbished iPhone from Apple. Full 1-year warranty with a brand new battery and outer shell. Free delivery and returns.

https://www.apple.com/uk/shop/refurbished/iphone

iOS 27 with all-new Siri AI powered by Apple Intelligence and new features for a more responsive, delightful experience.

https://www.apple.com/uk/os/ios/

View all technical specifications for AirPods Max 2.

https://www.apple.com/uk/airpods-max/specs/

The ultimate over-ear listening experience — in five vibrant colours and with up to 1.5x more Active Noise Cancellation than the previous generation.

https://www.apple.com/uk/airpods-max/

View all technical specifications for Apple Watch SE 3.

https://www.apple.com/uk/apple-watch-se-3/specs/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/uk/airpods-max/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/uk/airpods-5/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/uk/airpods-pro/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/uk/airpods/compare/

Get £30 – £390 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch-se

iPhone Duo. The largest iPhone display ever. In a thin, foldable design. 48MP Dual Fusion camera system. A20 Pro chip. All-day battery life.

https://www.apple.com/uk/iphone-duo/

Apple’s latest software updates introduce Siri AI and deliver helpful new Apple Intelligence features.

https://www.apple.com/uk/newsroom/2026/09/major-updates-for-apples-software-platforms-are-now-available/

MacBook Air laptop with the superfast M5 chip. Lightweight, with all-day battery life. Built for AI and Apple Intelligence.

https://www.apple.com/uk/macbook-air/

All refurbished Apple Watch models are Apple-certified, including a 1-year warranty. Shop now to save up to 15% with free delivery and returns.

https://www.apple.com/uk/shop/refurbished/watch

Save up to 15% on a refurbished Mac. Tested and certified by Apple including a 1-year warranty. Free delivery and returns.

https://www.apple.com/uk/shop/refurbished/mac

iPhone 17. Center Stage front camera. Latest‑generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colours.

https://www.apple.com/uk/iphone-17/

Compare specs for the latest Apple Watch models: Apple Watch Ultra 4, Apple Watch Series 12, and Apple Watch SE 3.

https://www.apple.com/uk/watch/compare/

Designed for Apple Intelligence. Discover iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17 and iPhone 17e.

https://www.apple.com/uk/iphone/

See all technical specifications for the 13‑ and 15‑inch MacBook Air with M5 chip.

https://www.apple.com/uk/macbook-air/specs/

Apple today released the next generation of Apple Intelligence.

https://www.apple.com/uk/newsroom/2026/09/siri-ai-a-profoundly-more-capable-and-personal-assistant-is-here/

View all technical specifications for Apple Watch Series 12.

https://www.apple.com/uk/apple-watch-series-12/specs/