Get £30 – £390 off a new Apple Watch Series 12 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch

Get £30 – £390 off a stylish new Apple Watch Hermès Series 12 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch-hermes

Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Series 12, Apple Watch Ultra 4, and Apple Watch SE 3.

https://www.apple.com/uk/watch/

Compare specs for the latest Apple Watch models: Apple Watch Ultra 4, Apple Watch Series 12, and Apple Watch SE 3.

https://www.apple.com/uk/watch/compare/

Apple Watch with cellular. Go with just your watch — make calls, get messages, stream music. See if Apple Watch works with networks in your country.

https://www.apple.com/uk/watch/cellular/

All refurbished Apple Watch models are Apple-certified, including a 1-year warranty. Shop now to save up to 15% with free delivery and returns.

https://www.apple.com/uk/shop/refurbished/watch

Find out more about the battery life of Apple Watch. Learn about charge time, power reserve and other battery metrics too.

https://www.apple.com/uk/watch/battery/

Apple Watch Ultra 4 is the ultimate running watch, with longer battery life, advanced health and fitness tracking, and Siri AI and audio intelligence.

https://www.apple.com/uk/apple-watch-ultra-4/

Use your iPhone to manage watches for the whole family — even if the kids don’t have an iPhone yet. It’s independence for them, peace of mind for you.

https://www.apple.com/uk/apple-watch-for-your-kids/

Apple Watch SE 3 is packed with powerful health, fitness, connectivity and safety features. Available in two great finishes. All at a great price.

https://www.apple.com/uk/apple-watch-se-3/

Get £30 – £390 off a new Apple Watch Ultra 4 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch-ultra

Get £30 – £390 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch-se

View all technical specifications for Apple Watch Series 12.

https://www.apple.com/uk/apple-watch-series-12/specs/

View all technical specifications for Apple Watch SE 3.

https://www.apple.com/uk/apple-watch-se-3/specs/

View all technical specifications for Apple Watch Ultra 4.

https://www.apple.com/uk/apple-watch-ultra-4/specs/

Get £30 – £390 off a new Apple Watch Hermès Ultra 4 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch-hermes-ultra

Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, fitness, and audio intelligence capabilities.

https://www.apple.com/uk/newsroom/2026/09/apple-unveils-apple-watch-ultra-4/

Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.

https://www.apple.com/uk/newsroom/2026/09/introducing-apple-watch-series-12-with-the-all-new-health-sensing-system/

Use the site map to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch and more.

https://www.apple.com/uk/sitemap/

View all technical specifications for AirPods Pro 3.

https://www.apple.com/uk/airpods-pro/specs/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/uk/airpods-max/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/uk/airpods-5/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/uk/airpods/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/uk/airpods-pro/compare/

View all technical specifications for iPhone 18 Pro and iPhone 18 Pro Max.

https://www.apple.com/uk/iphone-18-pro/specs/

Apple TV unveiled the trailer for the second season of “Knife Edge: Chasing Michelin Stars,” returning viewers to the intense world of elite dining.

https://www.apple.com/uk/tv-pr/news/2026/09/apple-tvs-acclaimed-bafta-award-nominated-docuseries-knife-edge-chasing-michelin-stars-reveals-trailer-for-second-season-set-to-debut-september-25/

View all technical specifications for iPhone Air.

https://www.apple.com/uk/iphone-air/specs/

View all technical specifications for iPhone 16.

https://www.apple.com/uk/iphone-16/specs/

View all technical specifications for iPhone Duo.

https://www.apple.com/uk/iphone-duo/specs/

Today, Apple TV unveiled the trailer for the highly anticipated second season of the celebrated German-language dark comedy series, “Where’s Wanda?”.

https://www.apple.com/uk/tv-pr/news/2026/09/apple-tv-debuts-gripping-trailer-for-season-two-of-german-language-dark-comedy-wheres-wanda/