Learn what’s required to create and run an ad on the App Store Today tab using Apple Ads.
https://ads.apple.com/app-store/help/ads/0086-create-today-tab-ads
Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.
https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Apple News provides expert, curated coverage of current events. Apple News+ unlocks full issues of new and past magazines you can read online or off.
Understand how to reach users when they first come to the App Store to discover apps.
https://ads.apple.com/app-store/help/ad-placements/0083-today-tab
Learn how to include or exclude publisher audience segments or custom segments for campaigns on Apple News.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0023-choose-audience-segments
Learn about outstream video ad specs for ads on Apple News.
https://ads.apple.com/apple-news/advertisers/help/ad-specs/0118-outstream-video-ad-specs
Learn how to use custom product pages that you set up in App Store Connect to create ad variations aligned with keyword themes or audiences.
https://ads.apple.com/app-store/help/ads/0077-create-ad-variations
Find resources for government agencies like security certifications, safety features, and platform deployment tools.
Learn about outstream video ad specs for ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/ad-specs/0052-outstream-video-ad-specs
Find the VAST tag technical specs for publishers with ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/ad-specs/0056-vast-tag-technical-specs
Learn about the targeting options available for publishers using Workbench, including demographics, geography, and contextual placement.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0022-set-up-targeting
Explore and compare the different App Store ad placement options available with Apple Ads.
https://ads.apple.com/app-store/help/ad-placements/0081-ad-placement-options
Explore stories about how personal and professional values align at Apple.
https://www.apple.com/careers/us/life-at-apple/shared-values/manuela-r.html
Learn about the ad placements, formats, and experiences available for publishers on Apple News.
https://ads.apple.com/apple-news/publishers/help/overview/0002-ad-placement-format-experiences
Learn about targeting dimensions that are supported for ads served on Apple News through Google Ad Manager.
https://ads.apple.com/apple-news/publishers/help/workbench-and-gam/0036-targeting-dimensions
Learn about how advertisers can use third-party ad tag for creative rendering on Apple News.
https://ads.apple.com/apple-news/advertisers/help/tracking-and-reporting/0104-third-party-ad-tags
Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.
Explore stories about how personal and professional values align at Apple.
https://www.apple.com/careers/us/life-at-apple/shared-values/chris-m.html
Learn how Apple Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.
Learn about third-party ad tag technical specs for advertisers with ads on Apple News.
https://ads.apple.com/apple-news/advertisers/help/ad-specs/0120-third-party-ad-tag-technical-specs
Learn about the groups building intuitive ways to connect people and ideas.
https://www.apple.com/careers/us/work-at-apple/teams/software-and-services.html
Learn how to manage, edit, and view results for ad variations on the App Store in your Apple Ads account.
https://ads.apple.com/app-store/help/ads/0078-manage-ad-variations
Learn about the groups behind our strategy, messaging, and product vision.
https://www.apple.com/careers/us/work-at-apple/teams/marketing.html
Get help solving issues related to account setup and access, ad details, and app promotion in different countries and regions for ads on the App Store.
https://ads.apple.com/app-store/help/get-started/0052-solve-setup-and-access-issues
Learn about third-party ad tag technical specs for publishers with ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/ad-specs/0055-third-party-ad-tag-technical-specs
Learn about how publishers can use third-party ad tag for creative rendering on Apple News.
https://ads.apple.com/apple-news/publishers/help/tracking-and-reporting/0026-third-party-ad-tags
See how you can focus App Store campaigns on specific customer types, demographics, devices, and locations.
https://ads.apple.com/app-store/help/ad-groups/0021-modify-audience-settings
Learn how to use the AdServices attribution API to measure app ad performance on the App Store.
https://ads.apple.com/app-store/help/attribution/0028-measuring-ad-performance
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
Understand how to make the most of the ad placements available on the App Store through Apple Ads.
https://ads.apple.com/app-store/best-practices/ad-placements