Official Apple Store U.S. - Mac, Apple Watch, iPhone, and iPad

To order Apple Vision Pro, please visit apple.com/store or your nearest Apple Store. Apple Vision Pro is currently unavailable for purchase in special stores.

iPhone

iPhone Duo

From $1999

Additional carrier financing options are available.Footnote*

iPhone 18 Pro

From $1199

Additional carrier financing options are available.Footnote*

iPhone Air

From $1099

Additional carrier financing options are available.Footnote*

iPhone 17

From $899^†

Additional carrier financing options are available.Footnote*

iPhone 16

From $799^±

Additional carrier financing options are available.Footnote*

iPhone 17e

From $699

Additional carrier financing options are available.Footnote*

Mac

MacBook Neo

From $699

MacBook Air

From $1299

MacBook Pro

From $1999

iMac

From $1499

Mac mini

From $899

Mac Studio

From $2499

Studio Display

From $1599

Studio Display XDR

From $3299

Apple Watch

Apple Watch Series 12

From $399

Apple Watch SE 3

From $249

Apple Watch Ultra 4

From $799

Apple Watch Hermès

From $1399

Apple Watch Hermès Ultra 4

From $1499

iPad

iPad Pro

From $1199

iPad Air

From $749

iPad

From $449

iPad mini

From $599

AirPods

AirPods Pro 3

$249.00

AirPods 5

From $129

AirPods Max 2

$549.00

Home

Apple HomeView

$299.00

Apple TV 4K

$299.00

HomePod mini 2

$149.00

HomePod

$349.00

Accessories

Carefully selected to help you get the most from your Apple products.

Shop now Accessories

† Pricing for iPhone 17 includes a $30 connectivity discount that requires carrier activation with AT&T, T-Mobile, or Verizon. Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. In order to buy an iPhone with ACMI, you must select one of the following carriers (but you cannot use a prepaid carrier plan): AT&T, T-Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to your card’s variable APR, not the ACMI 0% APR. ACMI is not available for purchases made at special storefronts or when using such special discounts in-store at Apple, except ACMI is available at the Education storefront and with the Education discount. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement (Opens in a new window) for more information about ACMI.

± Pricing for iPhone 16 includes a $30 connectivity discount that requires carrier activation with AT&T, T-Mobile, or Verizon. Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Citizens One Apple iPhone Payments or Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. In order to buy an iPhone with ACMI, you must select one of the following carriers (but you cannot use a prepaid carrier plan): AT&T, T-Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to your card’s variable APR, not the ACMI 0% APR. ACMI is not available for purchases made at special storefronts or when using such special discounts in-store at Apple, except ACMI is available at the Education storefront and with the Education discount. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement (Opens in a new window) for more information about ACMI. Additional Citizens One Apple iPhone Payments terms are here.

* Requires an installment agreement or a 2-year contract and plan (which may include restrictions on switching service providers and roaming, even after contract expiration); sold separately to qualified customers. Credit check required; must be 18 or older; upgrade or activation fee from your wireless service provider may apply. Wireless service is provided by and is the sole responsibility of your wireless service provider. Some capabilities are not available in all areas and depend on your wireless plan and service provider network. Service may not be available in all areas or at the signal strength, rates, speeds, or bandwidth as demonstrated. Some features may require added fees. Contact your wireless service provider for more details. Customers who want to upgrade from another phone or replace a previous-generation iPhone should check with their wireless service provider for pricing options. For those who are not qualified customers, are not eligible for an early upgrade, are purchasing an unlocked iPhone, or wish to buy an iPhone as a gift, see your carrier, an Apple Store Specialist, apple.com, or an Apple Authorized Reseller for pricing. In CA and RI, sales tax is collected on the unbundled price of iPhone. Wi‑Fi internet access required for some features; fees may apply. Use constitutes acceptance of Apple’s software license agreement. Warranty information is also available at apple.com/legal/warranty/iphone. Unauthorized modification of your iPhone software violates the software license agreement. Inability to use an iPhone due to unauthorized modifications is not covered under your warranty.

Apple Pay is a service provided by Apple Payments Services LLC, a subsidiary of Apple Inc. Any card used in Apple Pay is offered by the card issuer. Apple Pay is not available in all markets. For a list of Apple Pay countries and regions, visit support.apple.com/en-us/HT207957 (Opens in a new window).

Apple Crossgates

iPhone

Mac

Apple Watch

iPad

AirPods

Home

Accessories