Volume Purchase Program for Business

Whether you have ten employees or ten thousand, the Volume Purchase Program (VPP) makes it simple to find, buy, and distribute apps and books to meet your every business need.

Buy apps and books.

The VPP store lets you purchase world-class apps and engaging interactive books that are great for business. Purchase content in volume and equip your entire workforce with innovation.

From the App Store.

Buy apps in volume for both Mac and iOS through the VPP store. Free apps are also available, so you can provide users with all the tools they need to get their jobs done.

Custom B2B apps for iOS.

Get custom B2B apps built uniquely for you by third‑party developers. Custom B2B apps are delivered privately through the program and at any price, so your business gets exactly what it needs.

Books from the iBooks Store.

In addition to apps, books from the iBooks Store are available for purchase through the program. Tap into Multi-Touch books, and bring entirely new ways of learning to your workforce.

Buy content with purchase orders.

Businesses can buy Volume Purchase Program Credit (VPP Credit) with a purchase order for use on the VPP store. VPP Credit can be procured for a specific dollar amount and is delivered electronically to account administrators. Business customers can buy VPP Credit through their Apple purchasing account or through Apple Authorized Resellers.

Streamlined distribution.

The Volume Purchase Program provides businesses with complete ownership and control of content through mobile device management (MDM) solutions.

Flexible options.

When you buy apps and books in volume, you can distribute apps via third-party MDM solutions directly to your devices. You also have the option to assign content to your users using redeemable codes.

Managed distribution.

Easily distribute apps to devices and employees while retaining ownership and control. Using an MDM solution, assign apps directly to your devices or invite users to participate if distributing via Apple ID. And when no longer needed, apps can be reassigned to another device or different employee.

Multinational support.

Apps purchased and distributed through the Volume Purchase Program can be assigned to users or devices in any country where the app is available. Developers make their apps available in multiple countries through the standard App Store publishing process in iTunes Connect.

How it works.

In just a few simple steps, your business will be set up to purchase and distribute apps and books in volume.


Enroll in the Volume Purchase Program by creating an Apple Deployment Programs account. You’ll be asked to create a dedicated Apple ID for administering the program and provide basic information about your business.


Purchase through the program in three simple steps. First, log in to the VPP store and search for content. Second, enter the quantity you want to buy. And third, complete the transaction with a corporate credit card or VPP Credit.

Set up.

Set up program administrators who are responsible for purchasing and distributing content for your organization. A program-specific Apple ID will be created for these new administrators.


Streamline company-wide distribution by assigning apps directly to devices using an MDM solution. Or distribute content to individual employees by providing them with redeemable codes for each app or book. Content can be assigned to devices or users in any country where the app is available from that country’s App Store.

Ready for business.

With an all-new iPhone and iPad line up running iOS 9, a powerful selection of Mac notebooks and desktops with OS X El Capitan and amazing apps for business, you have the best tools to do great things at work.