Why Upgrade iPhone 11
Your iPhone vs. the latest.
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Get up to in credit when
you trade in iPhone 11.1Get up to in credit when
you trade in iPhone 11 Pro.1Get up to in credit when
you trade in iPhone 11 Pro Max.1Get up to in credit when
you trade in iPhone 12.1Get up to in credit when
you trade in iPhone 12 mini.1Get up to in credit when
you trade in iPhone 12 Pro.1Get up to in credit when
you trade in iPhone 12 Pro Max.1
you trade in iPhone 11.1Get up to in credit when
you trade in iPhone 11 Pro.1Get up to in credit when
you trade in iPhone 11 Pro Max.1Get up to in credit when
you trade in iPhone 12.1Get up to in credit when
you trade in iPhone 12 mini.1Get up to in credit when
you trade in iPhone 12 Pro.1Get up to in credit when
you trade in iPhone 12 Pro Max.1
Camera
iPhone 15 captures up toiPhone 15 Plus captures up toiPhone 15 Pro captures up toiPhone 15 Pro Max captures up to
4x the resolution of iPhone 114x the resolution of iPhone 11 Pro4x the resolution of iPhone 11 Pro Max4x the resolution of iPhone 124x the resolution of iPhone 12 mini4x the resolution of iPhone 12 Pro4x the resolution of iPhone 12 Pro Max
for a new level of detail and color.
Save way more shots with 2x2x2x4x more storage than iPhone 11.2Save way more shots with 2x2x2x4x more storage than iPhone 11 Pro.2Save way more shots with 2x2x2x4x more storage than iPhone 11 Pro Max.2Save way more shots with 2x4x more storage than iPhone 12.2Save way more shots with 2x2x2x4x more storage than iPhone 12 mini.2iPhone 15 gives you great storage space to save photos.iPhone 15 Plus gives you great storage space to save photos.Save way more shots with up to 1TB of storage on iPhone 15 Pro.2Save way more shots with 2x more storage than iPhone 12 Pro.2iPhone 15 gives you great storage space to save photos.iPhone 15 Plus gives you great storage space to save photos.Save way more shots with up to 1TB of storage on iPhone 15 Pro.2Save way more shots with 2x more storage than iPhone 12 Pro Max.2
Get more room to zoom
with a 2x Telephoto. It’s like having a third camera.iPhone 15 captures supersharp close‑ups
with an even better camera than iPhone 11 Pro.iPhone 11 Pro Max.iPhone 12 Pro.iPhone 15 captures supersharp close‑ups with three zoom options for framing flexibility.Get more room to zoom
with a 2x Telephoto.It’s like having a third camera.iPhone 15 Plus captures supersharp close‑ups with an even better camera than iPhone 11 Pro.iPhone 15 Plus captures supersharp close‑ups with an even better camera than iPhone 11 Pro Max.iPhone 15 Plus captures supersharp close‑ups, with an even better camera than iPhone 12 Pro.iPhone 15 Plus captures supersharp close‑ups with three zoom options for framing flexibility.Get more room to zoom
with 2x and 3x Telephoto options for more framing flexibility.Get more room to zoom
with a 3x Telephoto camerafor added framing flexibility.Get more room to zoom
with 2x and 3x Telephoto options for more framing flexibility. Get more room to zoom
with 2x and 5x Telephoto options for more framing flexibility that gets you incredibly close.Get more room to zoom
with a 5x Telephoto camera,for framing flexibility that gets you incredibly close.Get more room to zoom
with a 5x Telephoto camera,for framing flexibility that gets you incredibly close.Get more room to zoom
with a 5x Telephoto camera, for framing flexibility that gets you incredibly close. Get more room to zoom
with a 5x Telephoto camera, for framing flexibility that gets you incredibly close. Get more room to zoom
with 2x and 5x Telephoto options for framing flexibility that gets you incredibly close.
with a 2x Telephoto. It’s like having a third camera.iPhone 15 captures supersharp close‑ups
with an even better camera than iPhone 11 Pro.iPhone 11 Pro Max.iPhone 12 Pro.iPhone 15 captures supersharp close‑ups with three zoom options for framing flexibility.Get more room to zoom
with a 2x Telephoto.It’s like having a third camera.iPhone 15 Plus captures supersharp close‑ups with an even better camera than iPhone 11 Pro.iPhone 15 Plus captures supersharp close‑ups with an even better camera than iPhone 11 Pro Max.iPhone 15 Plus captures supersharp close‑ups, with an even better camera than iPhone 12 Pro.iPhone 15 Plus captures supersharp close‑ups with three zoom options for framing flexibility.Get more room to zoom
with 2x and 3x Telephoto options for more framing flexibility.Get more room to zoom
with a 3x Telephoto camerafor added framing flexibility.Get more room to zoom
with 2x and 3x Telephoto options for more framing flexibility. Get more room to zoom
with 2x and 5x Telephoto options for more framing flexibility that gets you incredibly close.Get more room to zoom
with a 5x Telephoto camera,for framing flexibility that gets you incredibly close.Get more room to zoom
with a 5x Telephoto camera,for framing flexibility that gets you incredibly close.Get more room to zoom
with a 5x Telephoto camera, for framing flexibility that gets you incredibly close. Get more room to zoom
with a 5x Telephoto camera, for framing flexibility that gets you incredibly close. Get more room to zoom
with 2x and 5x Telephoto options for framing flexibility that gets you incredibly close.
Want closer close‑ups?
Go for iPhone 15 Pro, which
adds a 3x Telephoto camera.Want more framing flexibility?
Go for iPhone 15 Pro, which
adds a 3x Telephoto camera.Want more framing options?
Go for iPhone 15 Pro, which
adds a 3x Telephoto camera.Want closer close‑ups?
Go for iPhone 15 Pro, which
adds a 3x Telephoto camera.Want closer close‑ups?
Go for iPhone 15 Pro, which
adds a 3x Telephoto camera.Want more framing flexibility?
Go for iPhone 15 Pro, which
adds a 3x Telephoto camera.Want more framing options?
Go for iPhone 15 Pro, which
adds a 3x Telephoto camera.Want closer close‑ups?
Go for iPhone 15 Pro Max
with a 5x Telephoto camera.
If your subject is a person, dog,
or cat, iPhone 15 lets you
quickly capture the shot and turn it into a portrait later.
If your subject is a person, dog,
or cat, iPhone 15 Plus lets you
quickly capture the shot and turn it into a portrait later.
If your subject is a person, dog,
or cat, iPhone 15 Pro lets you
quickly capture the shot and turn it into a portrait later.
If your subject is a person, dog,
or cat, iPhone 15 Pro Max lets you
quickly capture the shot and turn it into a portrait later.
When you’re shooting
video on the go, use Action mode to steady really shaky handheld shots.When you’re shooting
video on the go, use Action mode to steady really shaky handheld shots.When you’re shooting
video on the go, use Action mode to steady really shaky handheld shots.When you’re shooting
video on the go, use Action mode to steady really shaky handheld shots.
Without Action mode
With Action mode
Make movies like
the movies with Cinematic mode, which automatically shifts the focus to the most important subject in a scene.Make movies like
the movies with Cinematic mode, which automatically shifts the focus to the most important subject in a scene.Make movies like
the movies with Cinematic mode, which automatically shifts the focus to the most important subject in a scene.Make movies like
the movies with Cinematic mode, which automatically shifts the focus to the most important subject in a scene.
Take your videos
to the next level with 4K Dolby Vision for more detail, color, and contrast.Take your videos
to the next level with 4K Dolby Vision at 60 fps for more detail, color, and contrast.Take videos with great detail, color, and contrastthanks to 4K Dolby Vision at 60 fps.Take videos with great detail, color, and contrastthanks to 4K Dolby Vision at 60 fps.Take your videos
to the next level with 4K Dolby Vision for more detail, color, and contrast.Take your videos
to the next level with 4K Dolby Vision at 60 fps for more detail, color, and contrast.Take videos with great detail, color, and contrastthanks to 4K Dolby Vision at 60 fps.Take videos with great detail, color, and contrastthanks to 4K Dolby Vision at 60 fps.iPhone 15 Pro takes your videos to the next level with 4K Dolby Vision, which delivers beautiful detail, color, and contrast.Take your videos
to the next level with 4K Dolby Vision at 60 fps for more detail, color, and contrast.Take your videos
to the next levelwith ProRes recording up to 4K at 60 fps.Take videos with great detail, color, and contrastthanks to 4K Dolby Vision at 60 fps.iPhone 15 Pro Max takes your videos to the next level with 4K Dolby Vision, which delivers beautiful detail, color, and contrast.Take your videos
to the next level with 4K Dolby Vision at 60 fps for more detail, color, and contrast.Take your videos
to the next levelwith ProRes recording up to 4K at 60 fps.Take videos with great detail, color, and contrastthanks to 4K Dolby Vision at 60 fps.
USB-C means you can charge your Mac, iPad, or PC with the same cable as iPhone 15.USB-C means you can charge your Mac, iPad, or PC with the same cable as iPhone 15 Plus.USB-C lets you charge your Mac, iPad, or PC with the same cable as iPhone 15 Pro and get up to 20x faster file transfers.USB-C lets you charge your Mac, iPad, or PC with the same cable as iPhone 15 Pro Max and get up to 20x faster file transfers.
Performance
The A16 Bionic chip hasThe A16 Bionic chip hasThe A17 Pro chip hasThe A17 Pro chip has
a GPU that’s
up to 60%2x faster than the GPU
in A13 Bionic.a GPU that’s
up to 60%2x faster than the GPU
in A13 Bionic.a GPU that’s
up to 60%2x faster than the GPU
in A13 Bionic.a GPU that’s
up to 40%70% faster than the GPU
in A14 Bionic.a GPU that’s
up to 40%70% faster than the GPU
in A14 Bionic.a GPU that’s
up to 40%70% faster than the GPU
in A14 Bionic.a GPU that’s
up to 40%70% faster than the GPU
in A14 Bionic.
up to 60%2x faster than the GPU
in A13 Bionic.a GPU that’s
up to 60%2x faster than the GPU
in A13 Bionic.a GPU that’s
up to 60%2x faster than the GPU
in A13 Bionic.a GPU that’s
up to 40%70% faster than the GPU
in A14 Bionic.a GPU that’s
up to 40%70% faster than the GPU
in A14 Bionic.a GPU that’s
up to 40%70% faster than the GPU
in A14 Bionic.a GPU that’s
up to 40%70% faster than the GPU
in A14 Bionic.
Honkai: Star RailHonkai: Star RailDEATH STRANDING DIRECTOR’S CUTDEATH STRANDING DIRECTOR’S CUT
Longer battery life lets you watch up to 3233533 more hours of video Even though iPhone 15
is packed with so many advanced features, you get great all-day battery life.3Longer battery life lets youwatch up to 98691196 more hours of videoLonger battery life lets you watch up to 6536863 more hours of videoLonger battery life lets you watch up to 121191214129 more hours of video than iPhone 11.3than iPhone 11 Pro.3than iPhone 11 Pro Max.3than iPhone 12.3than iPhone 12 mini.3than iPhone 12 Pro.3than iPhone 12 Pro Max.3
is packed with so many advanced features, you get great all-day battery life.3Longer battery life lets youwatch up to 98691196 more hours of videoLonger battery life lets you watch up to 6536863 more hours of videoLonger battery life lets you watch up to 121191214129 more hours of video than iPhone 11.3than iPhone 11 Pro.3than iPhone 11 Pro Max.3than iPhone 12.3than iPhone 12 mini.3than iPhone 12 Pro.3than iPhone 12 Pro Max.3
Want even longer battery life?
Go for iPhone 15 Pro Max, which lets you watch up to 9 more hours of video than iPhone 11 Pro Max.Want even longer battery life?
Go for iPhone 15 Pro Max, which lets you watch up to 9 more hours of video than iPhone 12 Pro Max.
Superfast 5G4
Design
iPhone 15 gives
you Dynamic Island, which bubbles up your flight status, music, and
more so you don’t miss anything. It expands to
get your attention — hey, your ride is here! —
then tucks away again.iPhone 15 Plus gives
you Dynamic Island, which bubbles up your flight status, music, and
more so you don’t miss anything. It expands to
get your attention — hey, your ride is here! —
then tucks away again.iPhone 15 Pro gives
you Dynamic Island, which bubbles up your flight status, music, and
more so you don’t miss anything. It expands to
get your attention — hey, your ride is here! —
then tucks away again.iPhone 15 Pro Max gives
you Dynamic Island, which bubbles up your flight status, music, and
more so you don’t miss anything. It expands to
get your attention — hey, your ride is here! —
then tucks away again.
Whoa, drop
performance is 4x better thanks to a durable design and a Ceramic Shield front that’s tougher than any smartphone glass. iPhone 15 is more water resistant, too.5iPhone 15 is built to last,thanks to a durable design with an aerospace-grade aluminum enclosure and a Ceramic Shield front that’s tougher than any smartphone glass.Whoa, drop
performance is 4x better thanks to a durable design and a Ceramic Shield front that’s tougher than any smartphone glass. iPhone 15 Plus is more water resistant, too.5iPhone 15 Plus is
built to last,thanks to a durable design with an aerospace-grade aluminum enclosure and a Ceramic Shield front that’s tougher than any smartphone glass.Whoa, drop
performance is 4x better thanks to a durable design and a Ceramic Shield front. iPhone 15 Pro also has the toughest back glass in a smartphone.iPhone 15 Pro is the first iPhone to feature a durable, aerospace-grade titanium design, making theseour lightest Pro models yet.Whoa, drop
performance is 4x better thanks to a durable design and a Ceramic Shield front. iPhone 15 Pro Max also has the toughest back glass in a smartphone.iPhone 15 Pro Max is the first iPhone to feature a durable, aerospace-grade titanium design, making theseour lightest Pro models yet.
performance is 4x better thanks to a durable design and a Ceramic Shield front that’s tougher than any smartphone glass. iPhone 15 is more water resistant, too.5iPhone 15 is built to last,thanks to a durable design with an aerospace-grade aluminum enclosure and a Ceramic Shield front that’s tougher than any smartphone glass.Whoa, drop
performance is 4x better thanks to a durable design and a Ceramic Shield front that’s tougher than any smartphone glass. iPhone 15 Plus is more water resistant, too.5iPhone 15 Plus is
built to last,thanks to a durable design with an aerospace-grade aluminum enclosure and a Ceramic Shield front that’s tougher than any smartphone glass.Whoa, drop
performance is 4x better thanks to a durable design and a Ceramic Shield front. iPhone 15 Pro also has the toughest back glass in a smartphone.iPhone 15 Pro is the first iPhone to feature a durable, aerospace-grade titanium design, making theseour lightest Pro models yet.Whoa, drop
performance is 4x better thanks to a durable design and a Ceramic Shield front. iPhone 15 Pro Max also has the toughest back glass in a smartphone.iPhone 15 Pro Max is the first iPhone to feature a durable, aerospace-grade titanium design, making theseour lightest Pro models yet.
Learn more
Set Up a new iPhone
On your new iPhone, your
apps and data will look
and feel the same — automatically.On your new iPhone, your
apps and data will look
and feel the same — automatically.On your new iPhone, your
apps and data will look
and feel the same — automatically.On your new iPhone, your
apps and data will look
and feel the same — automatically.On your new iPhone, your
apps and data will look
and feel the same — automatically.On your new iPhone, your
apps and data will look
and feel the same — automatically.On your new iPhone, your
apps and data will look
and feel the same — automatically.
With Quick Start, your photos, messages, contacts, and more transfer seamlessly, so you can pick up where you left off.
You get free, temporary iCloud storage to transfer your data to your new iPhone.
It’s easy to activate your cellular plan with eSIM — just follow the prompts during setup.7
We make it easy and secure to erase the personal information from your current iPhone.
At any point you can get help from an Apple Specialist, either online or in store.
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Apple Trade In
Save with Apple Trade In.
Get credit toward iPhone 15 or iPhone 15 Pro when you trade in iPhone 11 or higher.1
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Apple Card
Pay over time, interest‑free.
When you choose to check out with Apple Card Monthly Installments.8
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Carrier Deals
iPhone carrier deals.
Right here at Apple.
For as low as $0.Includes trade‑in and carrier credits. AT&T: up to $1000. T‑Mobile: up to $1000. Verizon: up to $830.9
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Apple Delivery and Pickup
Get flexible delivery and easy pickup.
Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.
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Support
Shop live with a Specialist.
Let us guide you live over video and answer all of your questions.
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Online Personal Session
Get to know your new iPhone.
Learn how to get the most out of your new iPhone with a free one‑on‑one Personal Session.
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Apple Store app
Explore a shopping experience designed around you.
When you shop in the Apple Store app.
