iPhone 17e. Durable Ceramic Shield 2. Long battery life. 48MP camera. 256GB storage. A19 chip. iOS 27. Built for Apple Intelligence.

https://www.apple.com/uk/iphone-17e/

iPhone 17. Center Stage front camera. Latest‑generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colours.

https://www.apple.com/uk/iphone-17/

Beginning Friday, October 16, at 1 p.m. BST, customers can pre-order iPhone Duo on apple.com and in the Apple Store app.

https://www.apple.com/uk/newsroom/2026/10/open-up-to-new-possibilities-with-iphone-duo/

Get £30 – £390 off a new Apple Watch Ultra 4 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch-ultra

View all technical specifications for AirPods Pro 3.

https://www.apple.com/uk/airpods-pro/specs/

All refurbished Apple Watch models are Apple-certified, including a 1-year warranty. Shop now to save up to 15% with free delivery and returns.

https://www.apple.com/uk/shop/refurbished/watch

Get £30 – £390 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch-se

AirPods Pro 3 — The world’s best in-ear Active Noise Cancellation, heart rate sensing during workouts, and an improved hearing health experience.

https://www.apple.com/uk/airpods-pro/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/uk/airpods/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/uk/airpods-max/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/uk/airpods-5/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/uk/airpods-pro/compare/

Apple today introduced Apple HomeView, designed to be central to the home and personal to everyone in it.

https://www.apple.com/uk/newsroom/2026/10/meet-apple-homeview-a-new-way-to-enjoy-entertainment-and-manage-the-home/

Compare specs for the latest Apple Watch models: Apple Watch Ultra 4, Apple Watch Series 12, and Apple Watch SE 3.

https://www.apple.com/uk/watch/compare/

Save up to 15% on a refurbished iPhone from Apple. Full 1-year warranty with a brand new battery and outer shell. Free delivery and returns.

https://www.apple.com/uk/shop/refurbished/iphone

Compare features and technical specifications for iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17, iPhone 17e and many more.

https://www.apple.com/uk/iphone/compare/

Save up to 15% on a refurbished Mac. Tested and certified by Apple including a 1-year warranty. Free delivery and returns.

https://www.apple.com/uk/shop/refurbished/mac

See all the technical specifications for iMac with the M4 chip and 24-inch display.

https://www.apple.com/uk/imac/specs/

View all technical specifications for iPad (A16).

https://www.apple.com/uk/ipad-11/specs/

View all technical specifications for iPhone 16.

https://www.apple.com/uk/iphone-16/specs/

Get £25–£855 off a new iPhone 17e when you trade in an iPhone SE (2nd generation) or newer. 0% financing available. Buy now with free shipping.

https://www.apple.com/uk/shop/buy-iphone/iphone-17e

Apple today announced HomePod mini 2, featuring Siri AI, gorgeous new colours, and enhanced audio experiences.

https://www.apple.com/uk/newsroom/2026/10/apple-announces-the-next-generation-of-homepod-mini/

View all technical specifications for HomePod mini 2.

https://www.apple.com/uk/homepod-mini/specs/

View all technical specifications for Apple HomeView and Apple HomeView (Wall Mounted).

https://www.apple.com/uk/apple-homeview/specs/

View all technical specifications for AirPods 5.

https://www.apple.com/uk/airpods-5/specs/

View all technical specifications for Apple Watch Series 12.

https://www.apple.com/uk/apple-watch-series-12/specs/

Get £30 – £390 off a new Apple Watch Series 12 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch

AirPods 5. Discover the magic of Active Noise Cancellation. Featuring a new acoustic architecture, Live Translation, and Siri AI.

https://www.apple.com/uk/airpods-5/

Get £30 – £390 off a new Apple Watch Hermès Ultra 4 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch-hermes-ultra

Get £30 – £390 off a stylish new Apple Watch Hermès Series 12 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch-hermes