See the countries and regions that have certified 5G and LTE networks on iPhone including the U.S., Canada, Japan, Germany, China mainland, and more.

https://www.apple.com/iphone/cellular/

View the steps needed to create an Apple Ads Basic app promotion, choosing your app, countries and regions, budget, and cost-per-install.

https://ads.apple.com/app-store/help/apple-ads-basic/0039-promote-an-app-with-basic

Buy iPhone accessories from Apple, including iPhone cases, Lightning adapters, docks, headphones, speakers and more.

https://www.apple.com/shop/iphone/accessories

Shop accessories for your favorite iPad model. Apple Pencil and the Smart Keyboard add versatility to iPad Pro. Take your iPad further with a Smart Cover, B...

https://www.apple.com/shop/ipad/accessories

View all technical specifications for iPad (A16).

https://www.apple.com/ipad-11/specs/

Understand the performance metrics available in the Apple Ads Campaigns dashboard for ads on the App Store, and how to filter and add metrics to your view.

https://ads.apple.com/app-store/help/reporting/0024-view-campaigns-dashboard-metrics

Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.

https://ads.apple.com/app-store/best-practices/manual-bidding

Learn about premium sponsorship specifications for ads on Apple News.

https://ads.apple.com/apple-news/advertisers/help/ad-specs/0111-premium-sponsorship-specs

John Ternus is Apple’s senior vice president of Hardware Engineering and a member of Apple’s executive leadership team. Learn more about John.

https://www.apple.com/leadership/john-ternus/

Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.

https://www.apple.com/icloud/find-my/

and apple.com/iphone/compare for more information. Talk Time Tests Testing conducted by Apple in August 2018 using preproduction iPhone XS, iPhone XS Max, a...

https://www.apple.com/iphone/battery.html

View our product recycler guides to see how we maximize recovery of resources.

https://www.apple.com/recycling/recycler-guides/

Every Apple Certified Refurbished product includes savings up to 15%, and comes with a one-year warranty and full functional testing. Shop & save now.

https://www.apple.com/shop/refurbished

With CarPlay, get directions, play music, and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.

https://www.apple.com/ios/carplay/

Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.

https://www.apple.com/augmented-reality/

View all technical specifications for iPhone Air.

https://www.apple.com/iphone-air/specs/

See how to create and use ad groups in your campaigns on the App Store as an effective way to define who sees your ad.

https://ads.apple.com/app-store/help/ad-groups/0017-understand-and-create-ad-groups

Compare resolution, size, weight, performance, battery life, and storage of iPad Pro, iPad Air, iPad, and iPad mini models.

https://www.apple.com/ipad/compare/

Get help solving performance issues you may encounter for ads on the App Store.

https://ads.apple.com/app-store/help/reporting/0007-tips-for-solving-performance-issues

Learn the factors that affect how your Apple Ads Basic app promotions perform, and get best practices for improving your results.

https://ads.apple.com/app-store/help/apple-ads-basic/0045-improve-basic-app-promotion-results

Find out how to view and download Apple Ads Basic results, and understand the performance metrics displayed in your dashboard.

https://ads.apple.com/app-store/help/apple-ads-basic/0044-view-basic-app-promotion-performance

Apple Intelligence is for the everyday and it‘s deeply integrated into iPhone, iPad, Mac, and Apple Vision Pro with groundbreaking privacy.

https://www.apple.com/apple-intelligence/

Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.

https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings

Find the actual on-device dimensions of each ad as the user would see them on different devices.

https://ads.apple.com/apple-news/advertisers/help/ad-specs/0122-rendered-display-information

Find the actual on-device dimensions of each ad as the user would see them on different devices.

https://ads.apple.com/apple-news/publishers/help/ad-specs/0058-rendered-display-information

Get details on how to duplicate keywords and negative keywords for ads on the App Store.

https://ads.apple.com/app-store/help/keywords/0061-duplicate-keywords

Get special financing on Apple products. Pay over time, interest-free with Apple Card Monthly Installments. And get 3% Daily Cash back with Apple Card.

https://www.apple.com/shop/browse/financing

Learn about sponsored content (native) ad specs for advertisers who are using Workbench and Google Ad Manager.

https://ads.apple.com/apple-news/advertisers/help/ad-specs/0119-sponsored-content-ad-specs

Learn about sponsored content (native) ad specs for publishers who are using Workbench and Google Ad Manager.

https://ads.apple.com/apple-news/publishers/help/ad-specs/0053-sponsored-content-ad-specs

Find out how to determine your cost-per-acquisition cap and set or adjust it in your campaign on the App Store.

https://ads.apple.com/app-store/help/bids-and-budget/0063-set-and-adjust-your-CPA-cap