Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.

https://ads.apple.com/app-store/best-practices/manual-bidding

Learn about campaign components, including ad destinations, destination values, formats, and other campaign components for ads on Apple News.

https://ads.apple.com/apple-news/publishers/help/campaign-management/0016-campaign-components

Learn about the value of advertising on Apple News and Stocks.

https://ads.apple.com/apple-news/publishers/help/overview/0001-advertising-on-apple-news-stocks

Learn how to access App Store Connect reporting for publishers with ads on Apple News.

https://ads.apple.com/apple-news/publishers/help/tracking-and-reporting/0031-app-store-connect-reporting

iPhone 17e. Durable Ceramic Shield 2. Long Battery life. 48MP Camera. 256GB storage. A19 chip. iOS 26. Built for Apple Intelligence.

https://www.apple.com/iphone-17e/

See how software engineering student Michelle's involvement with Swift Coding Club inspired her to create iOS apps and help others.

https://www.apple.com/education/college-students/success-stories/ayala/

The latest macOS offers the world’s best way to play — and add to — your collection of music, movies, TV shows, podcasts, audiobooks, and more.

https://www.apple.com/itunes/

Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.

https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns

See how Jae, a computer science student, uses Apple Developer Tools to create iOS apps, like Find My Bike, that solve real-life problems.

https://www.apple.com/education/college-students/success-stories/yu/

Learn how to use AdAttributionKit to measure and attribute installs for Apple Ads.

https://ads.apple.com/app-store/help/attribution/0093-adattributionkit-to-measure-performance

Get help solving performance issues you may encounter for ads on the App Store.

https://ads.apple.com/app-store/help/reporting/0007-tips-for-solving-performance-issues

See how students and future leaders at the Shanghai Business school use Swift and Xcode on Mac to build iOS apps that solve real-world problems.

https://www.apple.com/education/higher-education/success-stories/shanghai-business-school/

Get helpful instructions and tips for publishers setting up ads on Apple News.

https://ads.apple.com/apple-news/publishers/help

Ads Local Nav Open Menu Local Nav Close Menu App Store Apple News MLS Ads on Apple News Local Nav Open Menu Local Nav Close Menu Overview Help for Publisher...

https://ads.apple.com/apple-news/advertisers/help

Get helpful instructions and tips for setting up an Apple Ads account, managing ads on the App Store, improving results, and troubleshooting.

https://ads.apple.com/app-store/help

Studio Display. 27-inch 5K Retina display. 12MP Center Stage camera. Studio-quality mics and speakers. 0% financing available. Buy now at apple.com.

https://www.apple.com/shop/buy-mac/studio-display

Learn about the community, culture, and opportunities at our Shanghai location.

https://www.apple.com/careers/us/work-at-apple/locations/shanghai.html

Learn about the interstitial ad format specifications for ads on Apple News.

https://ads.apple.com/apple-news/advertisers/help/ad-specs/0113-interstitial-specs

Learn about the interstitial ad format specifications for Workbench and Google Ad Manager.

https://ads.apple.com/apple-news/publishers/help/ad-specs/0046-interstitial-specs

Studio Display XDR. 27-inch 5K Retina XDR mini-LED display. Up to 2000 nits HDR. P3 + Adobe RBG. 120Hz. 0% financing available. Buy now at apple.com.

https://www.apple.com/shop/buy-mac/studio-display-xdr

Learn how publishers can set up advertising in an Apple News channel.

https://ads.apple.com/apple-news/publishers/help/get-started/0005-set-up-advertising-apple-news

Learn about third-party reporting for ads on Apple News.

https://ads.apple.com/apple-news/advertisers/help/tracking-and-reporting/0106-third-party-reporting

Learn about third-party reporting for ads on Apple News.

https://ads.apple.com/apple-news/publishers/help/tracking-and-reporting/0028-third-party-reporting

Improve your Apple Ads campaign management skills and drive better results by taking our certification course and exam.

https://ads.apple.com/app-store/help/get-started/0070-learn-about-certification

Learn about the Apple News Advertising Content Guidelines, which apply to video, banners, native, and expanded experiences.

https://ads.apple.com/apple-news/publishers/help/content-guidelines/0059-advertising-on-apple-news-content-guidelines

Learn how publishers can manage account details and access their account through Account Settings on Workbench.

https://ads.apple.com/apple-news/publishers/help/workbench-setup/0011-manage-account-settings

Learn about the Apple News Advertising Content Guidelines, which apply to video, banners, native, and expanded experiences.

https://ads.apple.com/apple-news/advertisers/help/content-guidelines/0123-advertising-on-apple-news-content-guidelines

Learn about the value of advertising on Apple News and Stocks.

https://ads.apple.com/apple-news/advertisers/help/overview/0101-advertising-on-apple-news-stocks

Learn about subscription (template) specifications for ads on Apple News.

https://ads.apple.com/apple-news/publishers/help/ad-specs/0049-subscription-specs

Learn about the community, culture, and opportunities at our Los Angeles location.

https://www.apple.com/careers/us/work-at-apple/locations/los-angeles.html