Explore the lineup.
- New
Apple Watch Series 12
- Dark bronze
- Light gold
- Black
- Space Gray
- Radiant gold
- Natural
- Pearl white
- Night blue
The ultimate way to
watch your health. - New
Apple Watch Ultra 4
- Natural
- Black
The ultimate sports
and adventure watch. Apple Watch SE 3
- Midnight
- Starlight
Essential health features
at a great value.
Why Apple is the best
place to shop Apple Watch.
Apple Trade In
Save on a new Apple Watch with a trade‑in.
Get credit toward your next Apple Watch when you trade in an eligible device.1
Delivery and Pickup
Get your order quickly and easily.
Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.
Personal Setup
Make the most of your Apple Watch with an online session.
Talk one on one with a Specialist to set up your device and discover new features.
Guided Video Shopping
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one on one over video.
Apple Store App
Explore a shopping experience designed around you.
Use the app to get a more personal way to shop.
Apple Watch essentials.
Make it personal.
Make it pop.
Discover new bands in a fresh mix of
materials, colors, and patterns.
Made for each other.
Combining Apple Watch and iPhone opens up a world of features that make each device better. With a redesigned Health app coming in late 2026, you can turn your health and fitness data into actionable insights on your overall health.3 You can also do things like create a custom route with Maps on your iPhone, then download it to your watch to use anytime. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
