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iPhone

Meet the latest iPhone lineup.

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iPad Air

Now supercharged by M4.

iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

MacBook Pro

Now with M5, M5 Pro, and M5 Max.

MacBook Pro positioned into the shape of a V, referencing the M5 chip family

MacBook Pro positioned into the shape of a V, referencing the M5 chip family

Mother’s Day

Find the perfect gift for whoever you call Mom.

Apple Watch Series 11

The ultimate way to watch your health.

Apple Watch Series 11, rose gold color, aluminum case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band

Apple Watch Series 11, rose gold color, aluminum case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band

MacBook Neo

Amazing Mac. Surprising price.

MacBook Neo in bright citrus color, balanced on fingertips of open hand, screen displaying colorful abstract pattern

MacBook Neo in bright citrus color, balanced on fingertips of open hand, screen displaying colorful abstract pattern

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

AirPods Pro 3, wireless headphones, white color, silicone tips

AirPods Pro 3, wireless headphones, white color, silicone tips

Apple Trade In

Get up to $195–$685 in credit when you trade in iPhone 13 or higher.¹

Get your estimate

Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro

Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro

Apple Card

Get up to 3% Daily Cash back with every purchase.

Learn more Apply now

Endless entertainment.

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Sabrina Carpenter: The Zane Lowe Interview
A-List Pop
New Music Daily

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Trade‑in values will vary based on the condition, year, and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In‑store trade‑in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores and may vary between in‑store and online trade‑in. Some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse, cancel, or limit quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade-in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.

To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.

Apple Payments Services LLC, a subsidiary of Apple Inc., is a service provider of Goldman Sachs Bank USA for Apple Card and Savings accounts. Neither Apple Inc. nor Apple Payments Services LLC is a bank.

All communications from Apple and Goldman Sachs Bank USA about Apple Card (including transactional and marketing communications) and customer service support are available in English. Certain communications about Apple Card can be viewed in another language depending on your device language settings. If you reside in the U.S. Virgin Islands, American Samoa, Guam, Northern Mariana Islands, or U.S. Minor Outlying Islands, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.
Learn more about how Apple Card applications are evaluated at support.apple.com/kb/HT209218.
A subscription is required for Apple Arcade, Apple Fitness+, Apple Music, and Apple TV.
Features are subject to change. Some features, applications, and services may not be available in all regions or all languages.

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More ways to shop: Find an Apple Store or other retailer near you. Or call 1-800-MY-APPLE (1-800-692-7753).

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