Get 3 months of Apple Fitness+ when you buy any Apple Watch.1Shop Apple Watch

Apple Watch

Explore the lineup.

  • Apple Watch Series 11

    • Space Gray
    • Silver
    • Rose Gold
    • Jet Black
    • Natural
    • Gold
    • Slate

    The ultimate way to
    watch your health.

  • Apple Watch SE 3

    • Midnight
    • Starlight

    Essential health features
    at a great value.

  • Apple Watch Ultra 3

    • Natural
    • Black

    The ultimate sports
    and adventure watch.

Why Apple is the best
place to buy Apple Watch.

  • Apple Trade In

    Save on a new Apple Watch with a trade‑in.

    Get credit toward your next Apple Watch when you trade in an eligible device.2

    Apple Watch, silver color, right side exterior, side button, microphone hole, Digital Crown

  • Delivery and Pickup

    Get your order quickly and easily.

    Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.

    White Apple bag, gray rope handles, gray Apple logo centered

  • Personal Setup

    Make the most of your Apple Watch with an online session.

    Talk one on one with a Specialist to set up your device and discover new features.

    Apple Watch icons: Smart Stack, health, Digital Crown dial, Workout, theater mode

  • Guided Video Shopping

    Shop live with a Specialist.

    Let us help you find what you need and answer all of your questions, one on one over video.

    Apple Genius

  • Apple Store App

    Explore a shopping experience designed around you.

    Use the app to get a more personal way to shop.

    Apple Store app

Get to know Apple Watch.

  • Health

    Knows you. Insights and out.

    Heart Rate app, current beats per minute at 68

  • Fitness

    Miles of motivation.

    Runners workout with Apple Watch Series 11.

  • Safety

    Keep help close at hand.

    Map showing SOS waves radiating from the emergency point

  • Apple Watch Ultra 3

    The ultimate sports and adventure watch.

    Three people running on a desert trail track their workout on Apple Watch Ultra 3

  • Connectivity

    The right call for
    staying in touch.

    Apple Watch Series 11, aluminum case, Space Gray color, incoming call, contact photo, accept and decline call buttons, right side exterior, Digital Crown, Sport Band, neon yellow color

  • Personalization

    Make it you-nique.

    Apple Watch Series 11 devices, aluminum case, Rose Gold color, and titanium case, natural color, Snoopy and Photos watch faces, Sport Loop, purple fog color, Solo Loop, green gray color

  • Apple Watch For Your Kids

    Independence for them. Peace of mind for you.

    Illustration of two children's hands wearing Apple Watch SE 3

  • Apple Watch + iPhone

    Dynamic duo.

    iPhone 17, right side exterior, lock button, raised camera lenses, Apple Watch Series 11, right side exterior, Digital Crown, microphone, side button

Time for a refresh.

Explore the latest bands in new materials, styles, and colors.

Shop Apple Watch bands
Apple Watch bands: Sport Band, neon yellow color, Braided Solo Loop, turmeric color, Alpine Loop, anchor blue color, Sport Loop, purple fog color, Milanese Loop, natural color

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

    iPhone 17, Apple Watch Ultra 3, Workout app with fitness insights open

Apple Watch