Shopping Experience

We want shopping for our products to be as easy as enjoying them. Find out how you can use Ratings and Reviews, enable cookies, save and access items and bags, checkout, and find an Apple Retail Store or a reseller store near you

Ratings & Reviews

Using Ratings and Reviews

The Apple Online Store presents ratings and reviews of products written by actual customers. You can glance across the product categories and sort them by their customer star rating or you can dig into each set of products and read the customer review about what works well and what doesn't. As you read individual reviews you'll be able to vote on whether or not you found it useful. We use these votes to improve the results for subsequent users.

Write Your Own Review

As a customer of the Apple Online Store we'd like to invite you to share your opinion. From any product details page click the "Write a review" button. There are a few guiding principles to keep in mind when you're writing a product review:

  • Explain why you like or dislike the product, focusing your comments on the product's features and functionality and your own experience using the product.
  • Limit your review to 300 words or less.
  • Avoid single-word reviews, bad language, contact information (email addresses, phone numbers, etc.), URLs, time-sensitive material or alternative ordering information.
  • Avoid comments about non-product related issues such as service and support, resellers, shipping, sales policies, other Apple partners or Apple topics not directly related to the product's features or functionality.

While we reserve the right to delete a review that isn't on point or that uses inappropriate language, the content of product reviews - even those written about our own products - will not be edited for content before publishing.

Click here to get additional information about writing reviews.

Security Policy

The Apple Online Store uses industry-standard encryption to protect the confidentiality of the information you submit during checkout. When you submit order and payment information to us, we use 128-bit Extended Validation Secure Socket Layer (EV SSL) encryption to protect that information in transit. With SSL technology, the web address starts with "https://" instead of "http://" to indicate that your information is encrypted during transmission. With EV SSL, some browsers will display "Apple Inc." in the URL field during checkout to verify that you are transacting with Apple.

Apple's privacy protection standards are certified by TRUSTe. For more information, please review our Privacy Policy, Site Terms of Use, and the Policies section of online Help.

Enabling Cookies

A cookie is a small file created by a website to store information. When you visit the Apple Online Store, the site asks your Internet browser to put cookies on your computer. Cookies are a safe way to personalize your Apple Online Store shopping experience.

Cookies can store information that identifies you, such as your name and email address. A website only has access to the information that you provide. For example, our site cannot determine your email address unless you provide it. Apple securely stores this and other important personal information, and adheres to strict privacy policies. Information regarding your personal information can be viewed at Apple cannot gain access to other information on your computer.

Apple recommends that you enable cookies in your browser to allow you to add items to your cart and complete the online checkout process. You can change your cookies preferences so that your browser doesn’t accept cookies or accepts them only from limited sources. If you’d like to place an order with the Apple Online Store without enabling cookies, please call an Apple Store specialist at .

How to enable cookies in your browser

Review the following basic instructions to enable cookies. If your browser is not listed below, refer to the Help section of your browser for more information.

    In Safari:
  • In the Safari drop-down menu, choose Preferences.
  • Click the Security button.
  • In the Accept cookies section, select the "Always" or "Only from sites you navigate to" radio button.
    In Mozilla Firefox:
  • In the Firefox drop-down menu, choose Preferences.
  • Click the Privacy tab.
  • Select the "Accept cookies from sites" checkbox.
    In Internet Explorer 6.x or 7.x:
  • In the Tools drop-down menu, choose Internet Options.
  • Click the Privacy tab.
  • Click the Default button.
  • Click the OK button.

Saving Items and Bags for Later

The Apple Online Store makes it easy to keep thousands of products at your fingertips. Find something that interests you? Simply add it to your Saved Items.

Almost ready to place an order? Just build a bag with the items you’d like to purchase, and save it for later. You can even share your Saved Bag with a friend or colleague via email.

Save a product to your Saved Items list

To keep track of products you are interested in purchasing later, save them to your Saved Items.

For many of our products, you can save an item while viewing the product details. Simply click the “Save” button with the folder icon.

You can also save an item after adding it to your bag, by clicking the “Add to Bag” button. In the “Items in Your Order” section of the “Bag” page, click the "Move to saved items" link.

To view or edit your Saved Items list, in the “Account” drop-down menu at the top of the Apple Online Store, click the “Saved Items” link.

Sign in to save a bag

You'll need an Apple ID to save a bag, so we are able to connect you with your saved bag when you return. You won't need to enter billing or credit card information until you decide to buy.

If you have questions about Apple ID, please go to the Your Account section of online Help. From here you can find out more on how to create an account as well as tips on how to find your Apple ID.

If you do not have an Apple ID you can create an Account in a few easy steps.

Save a bag for later

If you are almost ready to order, you can build a bag and save it for later. You can save as many bags as you like, and can share them via email with a friend or colleague.

    First, build your bag:
  1. While viewing an item on the Apple Online Store, add it to your bag by clicking the “Add to Bag” button.
  2. You can also move items from your Saved Items list to your bag. Simply view your Saved Items list and click the “Add to Bag” button for the items you’re interested in purchasing.
    To save your bag for later:
  1. While on the “Bag” page, in the “Bag Summary” section, click the “Save” button with the plus sign.
  2. Next, sign in with your Apple ID and password, and your bag will display on your Saved Bags list.

Your Saved Bag will be automatically associated with a unique Bag ID Number, beginning with “SC” (e.g., SC123456). You can also edit the name of your Saved Bag (e.g., “Mother’s Day”), change the quantity of an item, remove an item, calculate estimated taxes and shipping, view estimated ‘Ships’ and ‘Delivers’ information, and more.

Access your saved bags

You can access your saved bag(s) any time by clicking on the "View Bags" link at the top of any page on the Apple Online Store. From here you can:

  • Email a Saved Bag: Click on the bag’s name. Then, click the "Email" button on the right. In the “Email My Bag” pop-up window, enter the email address(es) of the recipient(s) and include a short message. When you are ready to email the bag, click the “Send” button.
  • Delete a Saved Bag: Find the bag you would like to delete, and click the blue "Delete Saved Bag" link under the Bag ID Number.
  • Purchase a Saved Bag: Ready to purchase? Click on the bag’s name, and click the "Add All to Bag" button. In the “Bag Summary” section, click the “Check Out Now” button.

Using Check Out

Need help placing your order on the Apple Online Store? Follow these steps to purchase items you’ve put in your bag.

  1. Review your bag
    Once you’re ready to order, select the "View Bag" link in the upper right of any page on the Apple Online Store to review all of the items you’ve placed in your bag. From here you can add or edit gift messaging, gift packaging, and engraving on select products. You can also increase or decrease the quantity you want to purchase. We'll provide you with an estimated time we expect each item to ship from our facility as well as an estimated total, which will include any shipping charges and taxes. If you update your order, select the "Update Subtotal" button to see an updated estimated order total for your bag.
    If there are other items you want to purchase, select the "Continue Shopping" button to add additional items to your existing bag. Or select to "Save for later" and you can come back to view your Saved Bag.
    When you’re ready to buy the items in your bag, select the "Check out" button.
  2. Sign in
    If you already have an Apple Online Store, iTunes Store, MobileMe, or iPhoto account, sign in using your existing Apple ID and password.
    If you are a new user, create an account by entering in your email address.
    If you have questions about your Apple ID, password, or account, visit the Your Account section of online Help.
  3. Enter billing and shipping information
    In order to process your order, we'll need you to enter both your billing address and shipping address. Your billing address and shipping address should match the information on your credit card account.We do not accept PO Box or international addresses. Shipping addresses for all Australia orders must be within Australia. All your items will be shipped to the shipping address you designate.
    For more information on Billing and Shipping information, visit the Payment & Pricing and Shipping & Delivery sections of online Help.
  4. Select a payment method
    To find out what Payment methods are accepted on the Apple Online Store, visit the Payment & Pricing section of online help. Make sure that your payment method matches the billing information you have entered and that you include the appropriate security code for a credit or debit card.
  5. Complete checkout
    Once we have all your item, billing, shipping, and payment information, you’re ready to complete check out. Review your order and personal information to ensure it’s accurate, and when you’re ready to purchase, select the "Place my order" button.
    After you place your order, we’ll take you to a Thank You page that contains a summary of your order, including your Web Order Number. Please print this page for your files.
    We’ll also send you an Order Acknowledgment email shortly after you placed an order using credit/debit card, or once your order has been processed if you used a different payment method. You’ll receive a Shipment Notification email as each of your items ship.
    The Thank You Page and emails will contain links to online Self Service. Log in using your Apple ID and password to check order status, cancel items, return items, change your order, track a shipment, print an invoice, and more. You can also view a summary of orders you’ve placed with us in the last 18 months.

Find an Apple Retail or Reseller Store

Apple's products are sold through authorised resellers and our own Apple Stores. Find an Apple Authorised Reseller or an Apple Retail Store near you.

Apple Retail Stores

Come experience the digital lifestyle on a Mac at an Apple Retail Store location near you. You'll find an inviting atmosphere and plenty of staff on hand to answer your questions.

Apple Resellers

Hundreds of Apple Authorised Resellers (Opens in a new window) can help you discover the Mac that's right for you.

Signing Out

How do I sign out?

Simply quitting your browser application completely will log you out. Unlike many ecommerce websites, does not keep customers signed in once the browser is closed.