Apple Press Info

Apple Introduces New Dual Processor 1.8 GHz Power Mac G5

Power Mac Lineup Now Starts at Just $1,799

CUPERTINO, California—November 18, 2003—Apple® today introduced a new model of its revolutionary Power Mac® G5 desktop computer, a dual processor 1.8 GHz Power Mac G5 desktop starting at $2,499 (US), and lowered the price of the single processor 1.6 GHz model to $1,799 (US). The Power Mac G5 lineup now includes three models: dual processor 2.0 GHz, dual processor 1.8 GHz and single processor 1.6 GHz. Featuring the world’s first 64-bit desktop processor with the industry’s first 1 GHz front-side bus, the Power Mac G5 offers unprecedented memory expansion of up to 8GB and advanced 64-bit computation, while running existing 32-bit applications natively.

“Our customers told us loud and clear that they love dual processors, so now two of the three Power Mac G5 models feature lightning-fast dual processors,” said Greg Joswiak, Apple’s vice president of Hardware Product Marketing. “And with the entry level model now starting at just $1,799, the Power Mac G5 lineup is more affordable than ever.”

All Power Mac systems ship with Mac OS® X version 10.3 “Panther” to deliver the most substantial benefits of 64-bit computing—breaking through the 4GB physical memory barrier. The combination of the Power Mac G5 and Panther provide creative professionals and scientists computational power never before realized on a desktop system. Examples include the ability to manipulate multiple streams of DV and SD content in real time, process an unprecedented number of audio tracks with complex filters and digital effects, execute high-precision math on extremely large 64-bit numbers receiving results faster than ever, and model and render complex 3D visualizations at amazing speeds.

The new Power Mac G5, offering dual 1.8 GHz PowerPC processors, each with an independent 900 MHz frontside bus, provides for more than 14 GBps of bandwidth. In addition to providing fast throughput to main memory, this high performance frontside bus architecture enables each PowerPC G5 processor to discover and access data in the other processor’s caches—further increasing bandwidth on dual processor systems.

Pricing & Availability
The complete Power Mac G5 line is available immediately through the Apple Store® (, at Apple’s retail stores and Apple Authorized Resellers in three standard configurations.

The Power Mac G5, with a suggested retail price of $1,799 (US), includes:

The Power Mac G5, with a suggested retail price of $2,499 (US), includes:

The Power Mac G5, with a suggested retail price of $2,999 (US), includes:

All Power Mac G5 systems ship with iChat AV, Safari™, Sherlock®, Address Book, QuickTime®, iLife™ (includes iTunes®, iPhoto™, iMovie® and iDVD™), iSync, iCal™, DVD Player, Classic environment, Acrobat Reader, Art Directors Toolkit, EarthLink, FileMaker Pro Trial, GraphicConverter, Microsoft Internet Explorer, Microsoft Office v. X Test Drive, OmniGraffle, OmniOutliner, QuickBooks for Mac New User Edition, Developer Tools and Zinio Reader.

Build-to-order options include up to 8GB of RAM, 250GB hard drives, Combo (DVD-ROM/CD-RW) drive, graphics cards (NVIDIA GeForce FX 5200, ATI Radeon 9600, ATI Radeon 9800), AirPort® Extreme Card, Bluetooth module, Apple Fibre Channel PCI Card and Mac OS X Server version 10.3 “Panther.”

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Press Contacts:
Tom Neumayr
(408) 974-1972

Nathalie Welch
(408) 974-5430

Apple, the Apple logo, Mac, Mac OS, Macintosh, Power Mac, Apple Store, SuperDrive, Safari, Sherlock, QuickTime, iLife, iTunes, iPhoto, iMovie, iDVD, iCal and AirPort are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Media Helpline (408) 974-2042