Apple Fifth Avenue

Step off the sidewalk and into our plaza, where you can cool down under a shade tree or look up at the cityscape reflected in 18 mirrored sky lenses. Each surface transforms at nightfall with light from the store below. It’s all perfectly anchored by our iconic glass cube entrance.

The underground lives in harmony with the surrounding city. Natural light from above reflects down the mirrored staircase and into the store. Reactive lighting below changes and adapts to the 24-hour rhythm of New York.

This is a store where locals and travelers from around the world gather, learn, and share. From daytime to nighttime, we’re always open. Stop in for a hands-on Today at Apple session — offered around the clock — and learn how to do more with the products you love.