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Today at Apple

Do more of what you love. Discover inspiring programs happening every day at Apple.

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Genius Bar and Support

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Need help with Apple services or software?

Forgot your Apple ID or have another question? Quickly connect with an expert by phone, chat, or email.

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Need your Apple device repaired?

Cracked screen or other hardware issue? Make a Genius Bar reservation, visit an Apple Authorized Service Provider, or mail your device to us.

Set up a repair Manage reservations

Apple Camp Free sessions where kids can make their own movies, compose musical stories, or code games and robots.

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Get iPhone with Virgin Mobile Inner Circle. Enjoy 12 months of service for $1 when you buy an iPhone at any Apple Store.

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iPhone Upgrade Program A new iPhone every year and the protection of AppleCare+.

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Trade up to a new iPhone. Trade in your current smartphone and get credit towards a new iPhone.

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Meet the Business Team

Whether you own a business or just use Apple products at your job, our Business Team can work with you to choose the right solutions.

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Personal Setup

We’ll get your new Apple product up and running, help you set up iCloud, and more — before you leave the store.

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