Understand key terms related to your Apple Ads account and advertising on the App Store.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns
Find out how to link App Store Connect accounts to your Apple Ads account or campaign groups.
https://ads.apple.com/app-store/help/get-started/0012-link-app-store-connect-accounts
Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.
https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings
Learn how to read the Apple Ads Charts dashboard to view ad group, keyword, and country and region performance as charts or tables.
https://ads.apple.com/app-store/help/reporting/0025-use-the-charts-dashboard
Review the three types of reporting available in your Apple Ads account, along with definitions of report metrics and terms.
https://ads.apple.com/app-store/help/reporting/0023-reporting-options-and-definitions
Learn how to manage your account profile, change sign-in and contact info, and view notifications within your account for ads on the App Store.
https://ads.apple.com/app-store/help/get-started/0009-manage-account-preferences
Store4 82,509 Apps removed from the App Store by app category Top 10 app categories5 1. Utilities: 16,191 2. Games: 15,122 3. Lifestyle: 6202 4. Business: 6...
https://www.apple.com/legal/more-resources/docs/2024-App-Store-Transparency-Report.pdf
from the App Store4 116,117 Apps removed from the App Store by app category Top 10 app categories5 1. Games: 17,853 2. Utilities: 17,779 3. Business: 10,560...
https://www.apple.com/legal/more-resources/docs/2023-App-Store-Transparency-Report.pdf
Get instructions on what to do if your payment method is declined, you see odd charges, or you see charges from different Apple entities.
https://ads.apple.com/app-store/help/billing/0033-solve-billing-issues
Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.
Learn the differences between Apple Ads Advanced and Basic, how to use both solutions and how to switch from one to the other.
https://ads.apple.com/app-store/help/apple-ads-basic/0001-compare-apple-ads-solutions
Learn how Apple Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.
Access resources for advertising on the App Store including best practices, Certification, policies, news, APIs, and partner information.
Apple Card is a credit card designed to support your financial health through smarter tools and greater transparency.
Understand how to make the most of the ad placements available on the App Store through Apple Ads.
https://ads.apple.com/app-store/best-practices/ad-placements
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
We aim to provide great customer service. For product inquiries, technical support, and legal questions, here are all the ways you can contact Apple.
Discover bidding suggestions to stay competitive, maximize your budget, and increase the likelihood of your app showing in App Store search results.
View the steps needed to create an Apple Ads Basic app promotion, choosing your app, countries and regions, budget, and cost-per-install.
https://ads.apple.com/app-store/help/apple-ads-basic/0039-promote-an-app-with-basic
Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.
Get help solving issues related to account setup and access, ad details, and app promotion in different countries and regions for ads on the App Store.
https://ads.apple.com/app-store/help/get-started/0052-solve-setup-and-access-issues
Family Sharing is easy to set up and lets up to six people share access to Apple Music, Apple TV+, iCloud+, Apple Card, and more. At no extra cost.
Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.
https://ads.apple.com/app-store/best-practices/ad-variations