Get help solving performance issues you may encounter for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0007-tips-for-solving-performance-issues
Learn more about secure image-based third-party impression and click tracking when you advertise on Apple News.
https://ads.apple.com/apple-news/publishers/help/tracking-and-reporting/0027-third-party-ad-tracking
View definitions for reporting metrics for ads on Apple News.
View definitions for Workbench reporting metrics for publishers with ads on Apple News.
Learn more about secure image-based third-party impression and click tracking when you advertise on Apple News.
Learn about how inventory forecasting on Workbench can help publishers with ad sales planning.
Review the three types of reporting available in your Apple Ads account, along with definitions of report metrics and terms.
https://ads.apple.com/app-store/help/reporting/0023-reporting-options-and-definitions
Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.
https://ads.apple.com/app-store/best-practices/recommendations
Learn how to review customized recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0055-review-recommendations
Learn how publishers can create a line for ad campaigns on Apple News using Workbench.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0019-create-line
Understand when to raise and lower max CPT bid amounts for search results campaigns on the App Store to help optimize bidding.
https://ads.apple.com/app-store/help/bids-and-budget/0076-considerations-for-keyword-bids
Understand key terms related to your Apple Ads account and advertising on the App Store.
Learn about third-party reporting for ads on Apple News.
https://ads.apple.com/apple-news/advertisers/help/tracking-and-reporting/0106-third-party-reporting
Learn about third-party reporting for ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/tracking-and-reporting/0028-third-party-reporting
Learn how to read the Apple Ads Charts dashboard to view ad group, keyword, and country and region performance as charts or tables.
https://ads.apple.com/app-store/help/reporting/0025-use-the-charts-dashboard
Put the right Apple Ads reporting options to work to measure performance according to your goals.
https://ads.apple.com/app-store/help/reporting/0092-tips-for-evaluating-performance
See how you can view performance data for ads on the App Store according to your goals.
https://ads.apple.com/app-store/help/reporting/0091-explore-and-visualize-insights
Learn how to use the AdServices attribution API to measure app ad performance on the App Store.
https://ads.apple.com/app-store/help/attribution/0028-measuring-ad-performance
Learn about line settings for ads on Apple News for publishers, including line type, line priority, and takeovers.
https://ads.apple.com/apple-news/publishers/help/workbench-setup/0013-line-settings
Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.
https://ads.apple.com/app-store/best-practices/manual-bidding
Understand the performance metrics available in the Apple Ads Campaigns dashboard for ads on the App Store, and how to filter and add metrics to your view.
https://ads.apple.com/app-store/help/reporting/0024-view-campaigns-dashboard-metrics
Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
Learn about campaign components, including ad destinations, destination values, formats, and other campaign components for ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0016-campaign-components
Learn about third-party ad tag technical specs for advertisers with ads on Apple News.
https://ads.apple.com/apple-news/advertisers/help/ad-specs/0120-third-party-ad-tag-technical-specs
Understand how to make the most of the ad placements available on the App Store through Apple Ads.
https://ads.apple.com/app-store/best-practices/ad-placements
Learn about third-party ad tag technical specs for publishers with ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/ad-specs/0055-third-party-ad-tag-technical-specs
Find out the latest from Apple Ads on advertising offerings, feature updates, announcements, best practices, events, and industry news.
See how you can focus App Store campaigns on specific customer types, demographics, devices, and locations.
https://ads.apple.com/app-store/help/ad-groups/0021-modify-audience-settings
Learn how to create and run campaigns on the App Store with a strategy designed to get you the most tap-through installs at a target CPA.
https://ads.apple.com/app-store/best-practices/maximize-conversions
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