Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/best-practices

Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.

https://ads.apple.com/app-store/best-practices/recommendations

Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.

https://ads.apple.com/app-store/best-practices/keywords

Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.

https://ads.apple.com/app-store/best-practices/redownloads

Since 2006, Apple has partnered with (RED) to help the Global Fund’s fight against AIDS and to provide millions of people with lifesaving care.

https://www.apple.com/product-red/

Take our quiz to discover the best Mac for you, with personalized recommendations to fit your lifestyle. MacBook Pro, MacBook Air, iMac, and more.

https://www.apple.com/mac/best-mac/

Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.

https://ads.apple.com/app-store/best-practices/ad-variations

Understand how to make the most of the ad placements available on the App Store through Apple Ads.

https://ads.apple.com/app-store/best-practices/ad-placements

Learn how to create and run campaigns on the App Store with a strategy designed to get you the most tap-through installs at a target CPA.

https://ads.apple.com/app-store/best-practices/maximize-conversions

Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.

https://ads.apple.com/app-store/best-practices/manual-bidding

Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.

https://ads.apple.com/app-store/best-practices/campaign-structure

Every Apple Certified Refurbished product includes savings up to 15%, and comes with a one-year warranty and full functional testing. Shop & save now.

https://www.apple.com/shop/refurbished

Understand how to reach users when they’re browsing product pages across the App Store.

https://ads.apple.com/app-store/help/ad-placements/0084-product-pages

Society & Culture Podcast · It's me, your friend Busy Philipps! My creative partner Caissie St. Onge & I love making things that we believe people need & wi...

https://podcasts.apple.com/us/podcast/busy-philipps-is-doing-her-best/id1527623861

Tonight, at the 98th Annual Academy Awards, Apple’s history-making film “F1” won Best Sound from the Academy of Motion Picture Arts and Sciences.

https://www.apple.com/tv-pr/news/2026/03/apples-acclaimed-feature-f1-scores-best-sound-at-the-98th-annual-academy-awards/

Choosing a cellular data plan on iPad gives you the flexibility to stay connected whenever you’re away from Wi‑Fi.

https://www.apple.com/ipad/cellular/

We aim to provide great customer service. For product inquiries, technical support, and legal questions, here are all the ways you can contact Apple.

https://www.apple.com/contact/

Privacy labels inform you of app privacy practices so you can make better choices. See how apps from Apple handle your data.

https://www.apple.com/privacy/labels/

History Podcast · Weekly Series · It Was Said, the 2021 Webby Award winner for Best Podcast Series, takes a look back on some of the most powerful and timel...

https://podcasts.apple.com/us/podcast/it-was-said/id1527280716

See how the University of Kentucky deploys over 33,000 iPads to ensure equal access to the best education tools for all its students.

https://www.apple.com/education/higher-education/success-stories/university-kentucky/

Save up to 15% on refurbished items from Apple Online Store. All products includes a 1-year warranty. Free delivery and returns.

https://www.apple.com/shop/refurbished/accessories

Save up to 15% on refurbished AirPods from Apple Online Store. All products includes a 1-year warranty. Free delivery and returns.

https://www.apple.com/shop/refurbished/airpods

Learn how students and teachers at Brisbane State High School unlocked new levels of productivity when they switched from Windows to Mac.

https://www.apple.com/education/k12/success-stories/brisbane/

Personal Journals Podcast · You’ve seen them dance, sing and hang out with the world in videos that have reached billions. Now, here's your opportunity to r...

https://podcasts.apple.com/us/podcast/charli-and-dixie-2-chix/id1531221910

Comedy Podcast · Updated Daily · The official podcast of comedians Ethan & Hila Klein of h3h3productions.

https://podcasts.apple.com/us/podcast/h3-podcast/id1186098620

Windsor Academy Trust is using Apple technology and programs to help transform schools and boost academic performance.

https://www.apple.com/education/k12/success-stories/windsor/

More answers to your questions about Apple and the environment.

https://www.apple.com/environment/answers/

Save up to 15% on a refurbished Apple TV with 1-year warranty. Free delivery and returns. Play videos from iTunes & content from iOS devices on your TV.

https://www.apple.com/shop/refurbished/appletv

Buy Apple Certified Refurbished HomePod – all with a one-year warranty.

https://www.apple.com/shop/refurbished/homepod

Discover how UMC Utrecht transformed its care experience by harnessing Mac, iPad, and iPhone for its staff and patients.

https://www.apple.com/government/success-stories/umc-utrecht/