Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/best-practices

Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.

https://ads.apple.com/app-store/best-practices/recommendations

Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.

https://ads.apple.com/app-store/best-practices/keywords

Discover bidding suggestions to stay competitive, maximize your budget, and increase the likelihood of your app showing in App Store search results.

https://ads.apple.com/app-store/best-practices/bidding

Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.

https://ads.apple.com/app-store/best-practices/redownloads

Take our quiz to discover the best Mac for you, with personalized recommendations to fit your lifestyle. MacBook Pro, MacBook Air, iMac, and more.

https://www.apple.com/mac/best-mac/

Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.

https://ads.apple.com/app-store/best-practices/ad-variations

Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.

https://ads.apple.com/app-store/best-practices/campaign-structure

Understand how to make the most of the ad placements available on the App Store through Apple Ads.

https://ads.apple.com/app-store/best-practices/ad-placements

Society & Culture Podcast · Updated Biweekly · It's me, your friend Busy Philipps! My creative partner Caissie St. Onge & I love making things that we belie...

https://podcasts.apple.com/us/podcast/busy-philipps-is-doing-her-best/id1527623861

Find out how Apple Ads Basic lets you easily set up an app promotion on the App Store and drive downloads at a predictable cost.

https://ads.apple.com/app-store/basic

Maximize the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone, and iPad.

https://www.apple.com/batteries/maximizing-performance/

Apple brings a powerful platform to help government agencies serve their communities — with secure, accessible features that transform workflows.

https://www.apple.com/government/

True Crime Podcast · Updated Weekly · Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into ...

https://podcasts.apple.com/us/podcast/crime-junkie/id1322200189

Documentary Podcast · Series · After a sexual assault case in the District of Columbia, one woman’s public warning ricochets all the way to Birmingham, Ala...

https://podcasts.apple.com/us/podcast/canary-the-washington-post-investigates/id1532219705

True Crime Podcast · Series · For nearly half a century, Bill Cosby brought warmth and laughter into hearts across the country, cementing his image as “Amer...

https://podcasts.apple.com/us/podcast/chasing-cosby/id1493558501

Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.

https://www.apple.com/airtag/

Alternative Health Podcast · Updated Semiweekly · “Health has become overcomplicated. I aim to simplify it” In this podcast, we hear stories from leading he...

https://podcasts.apple.com/us/podcast/feel-better-live-more-with-dr-rangan-chatterjee/id1333552422

All Nikki and Jason want is a baby—the one thing they can’t have. So they decide to adopt. With their dysfunctional friends, dramatic relatives, and c….

https://tv.apple.com/us/show/trying/umc.cmc.6muy4la7lj1omu5nci4bt2m66

Learn how Apple technology is powering San Diego State University’s innovative incubator program, ZIP Launchpad, and how students are reaping the benefits.

https://www.apple.com/education/higher-education/success-stories/san-diego-state-university/

Apple Original Films today announced it landed the global rights to “Sponsor” and Apple Studios will produce the new feature starring Jason Segel.

https://www.apple.com/tv-pr/news/2025/10/apple-original-films-lands-sponsor-new-psychological-thriller-starring-and-co-written-by-jason-segel/

Today, Apple Original Films unveiled the trailer and key art for its celebrated and award-winning documentary “Come See Me in the Good Light.”.

https://www.apple.com/tv-pr/news/2025/10/apple-original-films-unveils-trailer-for-come-see-me-in-the-good-light/

Today, Apple TV released the trailer for “Pluribus,” the highly anticipated drama hailing from writer and director Vince Gilligan.

https://www.apple.com/tv-pr/news/2025/10/apple-tv-debuts-trailer-for-vince-gilligans-highly-anticipated-drama-pluribus-starring-emmy-award-nominee-rhea-seehorn/

Deirdre O’Brien is Apple’s senior vice president of Retail + People and a member of Apple’s executive leadership team. Learn more about Deirdre.

https://www.apple.com/leadership/deirdre-obrien/

See why Music Director Bradley Hughes at Academy of Art University chooses Apple and its ecosystem of apps as the foundation for his curriculum.

https://www.apple.com/education/higher-education/success-stories/academy-art-university/

Today, Apple TV announced the all-new holiday special “The First Snow of Fraggle Rock,” to premiere globally on Friday, December 5.

https://www.apple.com/tv-pr/news/2025/10/apple-tv-announces-the-first-snow-of-fraggle-rock-an-all-new-holiday-special-premiering-globally-friday-december-5/

Today, Apple TV+ announced a season three renewal for “The Buccaneers,” the acclaimed drama inspired by Edith Wharton’s unfinished final novel of the same n...

https://www.apple.com/tv-pr/news/2025/10/apple-tv-announces-season-three-for-celebrated-drama-the-buccaneers-inspired-by-pulitzer-prize-winning-author-edith-whartons-final-novel/

Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.

https://www.apple.com/privacy/control/

Apple TV revealed a first look and premiere date for the highly anticipated second season of “Hijack,” starring and executive produced by Idris Elba.

https://www.apple.com/tv-pr/news/2025/10/apple-tvs-high-octane-thriller-hijack-starring-and-executive-produced-by-idris-elba-returns-for-season-two-on-january-14/

Today, Apple TV debuted the star-studded trailer for the upcoming second season of “Palm Royale,” returning Wednesday, November 12, 2025.

https://www.apple.com/tv-pr/news/2025/10/apple-tv-reveals-trailer-for-season-two-of-star-studded-emmy-award-nominated-comedy-palm-royale/