Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.
Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.
https://ads.apple.com/app-store/best-practices/recommendations
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.
Take our quiz to discover the best Mac for you, with personalized recommendations to fit your lifestyle. MacBook Pro, MacBook Air, iMac, and more.
Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.
https://ads.apple.com/app-store/best-practices/ad-variations
Learn how to create and run campaigns on the App Store with a strategy designed to get you the most tap-through installs at a target CPA.
https://ads.apple.com/app-store/best-practices/maximize-conversions
Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.
https://ads.apple.com/app-store/best-practices/manual-bidding
Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.
https://ads.apple.com/app-store/best-practices/campaign-structure
Understand how to make the most of the ad placements available on the App Store through Apple Ads.
https://ads.apple.com/app-store/best-practices/ad-placements
Society & Culture Podcast · It's me, your friend Busy Philipps! My creative partner Caissie St. Onge & I love making things that we believe people need & wi...
https://podcasts.apple.com/us/podcast/busy-philipps-is-doing-her-best/id1527623861
Find out how Apple Ads Basic lets you easily set up an app promotion on the App Store and drive downloads at a predictable cost.
Maximize the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone, and iPad.
Learn about targeting dimensions that are supported for ads served on Apple News through Google Ad Manager.
https://ads.apple.com/apple-news/publishers/help/workbench-and-gam/0036-targeting-dimensions
Apple brings a powerful platform to help government agencies serve their communities — with secure, accessible features that transform workflows.
True Crime Podcast · Semimonthly Series · For nearly half a century, Bill Cosby brought warmth and laughter into hearts across the country, cementing his im...
https://podcasts.apple.com/us/podcast/chasing-cosby/id1493558501
True Crime Podcast · Updated Weekly · Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into ...
https://podcasts.apple.com/us/podcast/crime-junkie/id1322200189
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app. With its loudest speaker yet and 1.5x Precis...
On Tuesday, October 20, Apple TV celebrated its highly anticipated series “Nocturne” with a red carpet premiere event at the Regal Union Square in New York ...
Learn how Apple technology is powering San Diego State University’s innovative incubator program, ZIP Launchpad, and how students are reaping the benefits.
https://www.apple.com/education/higher-education/success-stories/san-diego-state-university/
Apple TV’s hit thriller “Imperfect Women” to return for a gripping second season led by Emmy Award winner Kerry Washington.
Apple’s Designers of Tomorrow showcase returns to spotlight the best in emerging talent, this time focusing on the theme of presence.
https://www.apple.com/newsroom/2026/10/apple-unveils-the-2026-designers-of-tomorrow/
All Nikki and Jason want is a baby—the one thing they can’t have. So they decide to adopt. With their dysfunctional friends, dramatic relatives, and c….
https://tv.apple.com/us/show/trying/umc.cmc.6muy4la7lj1omu5nci4bt2m66
Phil Schiller is an Apple Fellow and a member of Apple’s executive leadership team. Learn more about Phil.
Deirdre O’Brien is Apple’s senior vice president of Retail + People and a member of Apple’s executive leadership team. Learn more about Deirdre.
See why Music Director Bradley Hughes at Academy of Art University chooses Apple and its ecosystem of apps as the foundation for his curriculum.
https://www.apple.com/education/higher-education/success-stories/academy-art-university/
Apple TV revealed the trailer for “12 12 12,” the highly anticipated drama starring and executive produced by Anthony Mackie and Jamie Dornan.
Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.
Apple TV revealed details for new comedic drama “The Choir,” a series about family, friendship, love and music from Ruth Jones and James Corden.
Learn how Holsworthy High School in Australia is using school-owned iPad to empower students with equal opportunities in the classroom.
https://www.apple.com/education/k12/success-stories/holsworthy/