Access resources for advertising on the App Store including best practices, Certification, policies, news, APIs, and partner information.
See how you can focus App Store campaigns on specific customer types, demographics, devices, and locations.
https://ads.apple.com/app-store/help/ad-groups/0021-modify-audience-settings
Find a partner to help you manage, measure, and optimize your Apple Ads campaigns on the App Store.
Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.
Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords
Learn how to manage, edit, and view results for ad variations on the App Store in your Apple Ads account.
https://ads.apple.com/app-store/help/ads/0078-manage-ad-variations
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.
https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
Get details on how to easily duplicate App Store campaigns for different audiences, seasonal promotions, or new markets.
https://ads.apple.com/app-store/help/campaigns/0019-duplicate-campaigns
Uncover tips for creating an effective campaign structure for ads on the App Store based on your goals and where your campaigns will run.
https://ads.apple.com/app-store/help/campaigns/0056-structure-campaigns
Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.
https://ads.apple.com/app-store/best-practices/campaign-structure
Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.
Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.
https://ads.apple.com/app-store/best-practices/ad-variations
Find out how to use campaign scheduling to control the start and stop dates of your campaigns on the App Store.
https://ads.apple.com/app-store/help/campaigns/0080-schedule-campaigns
Learn how to submit your app and business for approval so you can run ads on the App Store in mainland China.
https://ads.apple.com/app-store/help/get-started/0074-advertise-in-mainland-china
Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.
https://ads.apple.com/app-store/best-practices/recommendations
Solve issues that can occur when using custom product pages to determine ads on the App Store in your Apple Ads account.
https://ads.apple.com/app-store/help/ads/0079-ad-variations-troubleshooting
Learn how to best use Search Match with ads on the App Store to reach a wider audience and mine for popular search terms.
https://ads.apple.com/app-store/help/campaigns/0006-understand-search-match
Learn how to check App Store Today tab ad approval status and monitor ad performance in your Apple Ads account.
https://ads.apple.com/app-store/help/ads/0085-manage-today-tab-ads
Find out how to determine your cost-per-acquisition cap and set or adjust it in your campaign on the App Store.
https://ads.apple.com/app-store/help/bids-and-budget/0063-set-and-adjust-your-CPA-cap
Get helpful instructions and tips for setting up an Apple Ads account, managing ads on the App Store, improving results, and troubleshooting.
Find out about the latest Apple Ads feature updates, announcements, best practices, events, and industry news around ads on the App Store.
Understand how tax is applied to campaigns and app promotions on the App Store, according to the country or region where your business is located.
https://ads.apple.com/app-store/help/billing/0034-tax-information
Get details on how to duplicate ad groups and search results keywords, negative keywords, and settings for ads on the App Store.
https://ads.apple.com/app-store/help/ad-groups/0058-duplicate-ad-groups
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns
Learn how to handle App Store Today tab ad creation issues in Apple Ads, and what to do if your ad is rejected or placed on hold.
https://ads.apple.com/app-store/help/ads/0087-today-tab-ads-troubleshooting
Learn how to use custom product pages that you set up in App Store Connect to create ad variations aligned with keyword themes or audiences.
https://ads.apple.com/app-store/help/ads/0077-create-ad-variations
Understand when to raise and lower max CPT bid amounts for search results campaigns on the App Store to help optimize bidding.
https://ads.apple.com/app-store/help/bids-and-budget/0076-considerations-for-keyword-bids
View all the countries and regions where you can use Apple Ads to promote your app on the App Store and help drive downloads.