Find out how Apple Ads Basic lets you easily set up an app promotion on the App Store and drive downloads at a predictable cost.
Find out how to view and download Apple Ads Basic results, and understand the performance metrics displayed in your dashboard.
https://ads.apple.com/app-store/help/apple-ads-basic/0044-view-basic-app-promotion-performance
Learn the factors that affect how your Apple Ads Basic app promotions perform, and get best practices for improving your results.
https://ads.apple.com/app-store/help/apple-ads-basic/0045-improve-basic-app-promotion-results
View the steps needed to create an Apple Ads Basic app promotion, choosing your app, countries and regions, budget, and cost-per-install.
https://ads.apple.com/app-store/help/apple-ads-basic/0039-promote-an-app-with-basic
Understand how to adjust your Apple Ads Basic monthly budget, CPI, or the countries and regions where your app promotion runs.
https://ads.apple.com/app-store/help/apple-ads-basic/0068-make-changes-to-basic-app-promotions
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Learn the differences between Apple Ads Advanced and Basic, how to use both solutions and how to switch from one to the other.
https://ads.apple.com/app-store/help/apple-ads-basic/0001-compare-apple-ads-solutions
Learn how to switch from creating app promotions in Apple Ads Basic to building campaigns in Advanced.
https://ads.apple.com/app-store/help/apple-ads-basic/0069-switch-apple-ads-solutions
Find out how to use ad scheduling to control the start and stop dates of your campaigns on the App Store.
https://ads.apple.com/app-store/help/ad-groups/0020-schedule-ad-groups-and-ads
Learn how to best use Search Match with ads on the App Store to reach a wider audience and mine for popular search terms.
https://ads.apple.com/app-store/help/campaigns/0006-understand-search-match
Review explanations of the different elements that make up Apple Ads invoices.
https://ads.apple.com/app-store/help/billing/0088-understand-invoices
Find out how to link App Store Connect accounts to your Apple Ads account or campaign groups.
https://ads.apple.com/app-store/help/get-started/0012-link-app-store-connect-accounts
Get instructions on what to do if your payment method is declined, you see odd charges, or you see charges from different Apple entities.
https://ads.apple.com/app-store/help/billing/0033-solve-billing-issues
Understand the steps needed to set up a new Apple Ads account, and how to complete the important Business Details page within it.
https://ads.apple.com/app-store/help/get-started/0004-set-up-an-account
Get help solving issues related to account setup and access, ad details, and app promotion in different countries and regions for ads on the App Store.
https://ads.apple.com/app-store/help/get-started/0052-solve-setup-and-access-issues
Understand how to easily edit and create new campaigns in bulk right within your Apple Ads account.
https://ads.apple.com/app-store/help/campaigns/0089-make-edits-in-bulk
Learn how to create and run campaigns on the App Store with a strategy designed to get you the most tap-through installs at a target CPA.
https://ads.apple.com/app-store/best-practices/maximize-conversions
Learn how to manage your account profile, change sign-in and contact info, and view notifications within your account for ads on the App Store.
https://ads.apple.com/app-store/help/get-started/0009-manage-account-preferences
Understand key terms related to your Apple Ads account and advertising on the App Store.
Access resources for advertising on the App Store including best practices, Certification, policies, news, APIs, and partner information.
Find out how billing works, how credit card customers are charged, and how to review your account transaction history for ads on the App Store.
https://ads.apple.com/app-store/help/billing/0040-understand-the-billing-cycle
Get helpful instructions and tips for setting up an Apple Ads account, managing ads on the App Store, improving results, and troubleshooting.
Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.
Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.
https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings
Improve your Apple Ads campaign management skills and drive better results by taking our certification course and exam.
https://ads.apple.com/app-store/help/get-started/0070-learn-about-certification
Understand how to reach users with a Search tab ad before they search the App Store for apps to download.
https://ads.apple.com/app-store/help/ad-placements/0071-search-tab
Understand how to reach users when they’re browsing product pages across the App Store.
https://ads.apple.com/app-store/help/ad-placements/0084-product-pages
Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.
Understand how to reach users when they first come to the App Store to discover apps.
https://ads.apple.com/app-store/help/ad-placements/0083-today-tab
Get step-by-step guidance on how to pause or remove a campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0057-pause-or-remove-campaigns