Understand how to reach users with a Search tab ad before they search the App Store for apps to download.
https://ads.apple.com/app-store/help/ad-placements/0071-search-tab
Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.
https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Learn how to best use Search Match with ads on the App Store to reach a wider audience and mine for popular search terms.
https://ads.apple.com/app-store/help/campaigns/0006-understand-search-match
Learn how to best use Search Match with ads on Maps to reach a wider audience.
https://ads.apple.com/maps/apple-ads/help/campaigns/0017-understand-search-match
Learn how publishers can search for and edit campaign details for ads on Apple News.
Learn about the variety of teams and roles at Apple around the world.
Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
Learn how to choose, add, and manage keywords in your ad groups for ads on Maps.
https://ads.apple.com/maps/apple-ads/help/keywords/0028-add-and-manage-keywords
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on Maps.
https://ads.apple.com/maps/apple-ads/help/campaigns/0015-create-campaigns
Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords
Learn how to prevent ads from appearing for certain search terms by using negative keywords in your campaigns on the App Store.
https://ads.apple.com/app-store/help/keywords/0060-use-negative-keywords
Find out how to use ad scheduling to control the start and stop dates of your ads and ad groups on Maps.
https://ads.apple.com/maps/apple-ads/help/ad-groups/0026-schedule-ad-groups-and-ads
Next-generation Apple Intelligence and Siri AI bring helpful features to iOS 27, iPadOS 27, macOS Golden Gate, watchOS 27, and visionOS 27.
Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.
https://ads.apple.com/app-store/best-practices/recommendations
Explore stories about how personal and professional values align at Apple.
https://www.apple.com/careers/us/life-at-apple/shared-values/jp-r.html
Learn how Dr. Youngmoo Kim uses iPad Pro and MacBook Pro to build music technology that’s shaping the future of live performance and entertainment.
https://www.apple.com/education/higher-education/success-stories/youngmoo-kim/
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
Understand when to raise and lower max CPT bid amounts for search results campaigns on the App Store to help optimize bidding.
https://ads.apple.com/app-store/help/bids-and-budget/0076-considerations-for-keyword-bids
Get details on how to duplicate ad groups and search results keywords, negative keywords, and settings for ads on the App Store.
https://ads.apple.com/app-store/help/ad-groups/0058-duplicate-ad-groups
Get details on how to duplicate keywords for ads on Maps.
https://ads.apple.com/maps/apple-ads/help/keywords/0030-duplicate-keywords
Performing Arts Podcast · The best short fiction, handpicked by the best voice in podcasting and presented in 3D immersive audio. In every episode, host LeV...
https://podcasts.apple.com/us/podcast/levar-burton-reads/id1244649384
Learn about the community, culture, and opportunities at our locations worldwide.
https://www.apple.com/careers/us/work-at-apple/locations.html
Review the three types of reporting available in your Apple Ads account, along with definitions of report metrics and terms.
https://ads.apple.com/app-store/help/reporting/0023-reporting-options-and-definitions
Get details on how to duplicate ad groups and search results keywords, negative keywords, and settings for ads on Maps.
https://ads.apple.com/maps/apple-ads/help/ad-groups/0027-duplicate-ad-groups
Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.
https://ads.apple.com/app-store/best-practices/campaign-structure
Learn how to prevent ads from appearing for certain search terms by using negative keywords in your campaigns on Maps.
https://ads.apple.com/maps/apple-ads/help/keywords/0029-use-negative-keywords
Uncover tips for creating an effective campaign structure for ads on the App Store based on your goals and where your campaigns will run.
https://ads.apple.com/app-store/help/campaigns/0056-structure-campaigns
Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.
https://ads.apple.com/app-store/best-practices/ad-variations
Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.
https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings
Find out how to use ad scheduling to control the start and stop dates of your campaigns on the App Store.
https://ads.apple.com/app-store/help/ad-groups/0020-schedule-ad-groups-and-ads