Learn what’s required to create and run an ad on the App Store Today tab using Apple Ads.
https://ads.apple.com/app-store/help/ads/0086-create-today-tab-ads
Get help solving issues related to account setup and access, ad details, and app promotion in different countries and regions for ads on the App Store.
https://ads.apple.com/app-store/help/get-started/0052-solve-setup-and-access-issues
Explore and compare the different App Store ad placement options available with Apple Ads.
https://ads.apple.com/app-store/help/ad-placements/0081-ad-placement-options
Understand how to reach users with a Search tab ad before they search the App Store for apps to download.
https://ads.apple.com/app-store/help/ad-placements/0071-search-tab
Understand how to reach users when they’re browsing product pages across the App Store.
https://ads.apple.com/app-store/help/ad-placements/0084-product-pages
Understand how to reach users when they first come to the App Store to discover apps.
https://ads.apple.com/app-store/help/ad-placements/0083-today-tab
Learn how to handle App Store Today tab ad creation issues in Apple Ads, and what to do if your ad is rejected or placed on hold.
https://ads.apple.com/app-store/help/ads/0087-today-tab-ads-troubleshooting
Learn the factors that affect how your Apple Ads Basic app promotions perform, and get best practices for improving your results.
https://ads.apple.com/app-store/help/apple-ads-basic/0045-improve-basic-app-promotion-results
Understand key terms related to your Apple Ads account and advertising on the App Store.
Review explanations of the different elements that make up Apple Ads invoices.
https://ads.apple.com/app-store/help/billing/0088-understand-invoices
Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.
Spam: 639 5. Guideline 5.6.0 — Developer Code of Conduct: 346 6. Guideline 4.1.0 — Copycats: 268 7. DPLA 4.8 — Export Control: 225 8. Guideline 2.3.7 — App ...
https://www.apple.com/legal/more-resources/docs/2023-App-Store-Transparency-Report.pdf
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.
https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings
Learn how to review customized recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0055-review-recommendations
Get details on Apple Ads policies, including advertiser responsibilities, prohibited content, and restricted content.
Find out the latest from Apple Ads on advertising offerings, feature updates, announcements, best practices, events, and industry news.
Explore built-in accessibility features to help you create, connect, and do what you love, your way.
Learn the steps needed to invite users to or remove them from your Apple Ads account, along with the roles you can assign to them.
https://ads.apple.com/app-store/help/get-started/0011-invite-users-to-your-account
Learn how to check App Store Today tab ad approval status and monitor ad performance in your Apple Ads account.
https://ads.apple.com/app-store/help/ads/0085-manage-today-tab-ads
Discover how CPKC uses Apple to run its rail network efficiently and safely — with higher-than-ever employee satisfaction.
Apple’s app development curriculum makes it easy for anyone to teach and learn code. Discover free resources and lessons for developing apps in Swift.
Understand the steps needed to set up a new Apple Ads account, and how to complete the important Business Details page within it.
https://ads.apple.com/app-store/help/get-started/0004-set-up-an-account
Learn how Energy Queensland is using Apple devices to bring electricity, efficiency, and innovation to Queensland.
https://www.apple.com/government/success-stories/energy-queensland/
Learn how North Shore Fire Rescue is simplifying daily operations, streamlining device management, and saving time with Apple.
https://www.apple.com/government/success-stories/north-shore/
Learn how Tokyo Metro uses iPhone and iPad to keep its world-class subway system running smoothly and efficiently — for 6.5 million daily passengers.
https://www.apple.com/government/success-stories/tokyo-metro/
Find out how to qualify for a line of credit, how budget orders work, and how to create a budget order in your account for ads on the App Store.
https://ads.apple.com/app-store/help/billing/0031-monthly-invoicing
Learn how to apply, dismiss, and edit recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0090-manage-recommendations
Apple brings a powerful platform to help government agencies serve their communities — with secure, accessible features that transform workflows.
Find resources for government agencies like security certifications, safety features, and platform deployment tools.