Understand how to reach users with a Search tab ad before they search the App Store for apps to download.

https://ads.apple.com/app-store/help/ad-placements/0071-search-tab

Understand how to reach users when they first come to the App Store to discover apps.

https://ads.apple.com/app-store/help/ad-placements/0083-today-tab

Learn what’s required to create and run an ad on the App Store Today tab using Apple Ads.

https://ads.apple.com/app-store/help/ads/0086-create-today-tab-ads

Learn how to handle App Store Today tab ad creation issues in Apple Ads, and what to do if your ad is rejected or placed on hold.

https://ads.apple.com/app-store/help/ads/0087-today-tab-ads-troubleshooting

Learn how to check App Store Today tab ad approval status and monitor ad performance in your Apple Ads account.

https://ads.apple.com/app-store/help/ads/0085-manage-today-tab-ads

Get $35 - $685 off a new iPhone 16 or iPhone 16 Plus when you trade in an iPhone 8 or newer. 0% financing available. Buy now with free shipping.

https://www.apple.com/shop/buy-iphone/iphone-16

View all technical specifications for iPhone 16 and iPhone 16 Plus.

https://www.apple.com/iphone-16/specs/

Apple Fitness+ has something for everyone, from Strength to Meditation. With new workouts every week and personalized recommendations. Try it free.

https://www.apple.com/apple-fitness-plus/

Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.

https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings

Get details on Apple Ads policies, including advertiser responsibilities, prohibited content, and restricted content.

https://ads.apple.com/policies

HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.

https://www.apple.com/homepod-mini/

iPadOS 26 delivers a fresh design, an intuitive, new windowing system, and a more helpful Apple Intelligence, so you can flow through work and play.

https://www.apple.com/os/ipados/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/macbook-pro/mac-does-that/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/imac/mac-does-that/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/mac-studio/mac-does-that/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/mac/mac-does-that/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/mac-mini/mac-does-that/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/macbook-air/mac-does-that/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/macbook-neo/mac-does-that/

See the countries and regions that have certified 5G and LTE networks on iPhone including the U.S., Canada, Japan, Germany, China mainland, and more.

https://www.apple.com/iphone/cellular/

iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.

https://www.apple.com/os/ios/

Find out how to link App Store Connect accounts to your Apple Ads account or campaign groups.

https://ads.apple.com/app-store/help/get-started/0012-link-app-store-connect-accounts

Apple brings a powerful platform to help government agencies serve their communities — with secure, accessible features that transform workflows.

https://www.apple.com/government/

Understand key terms related to your Apple Ads account and advertising on the App Store.

https://ads.apple.com/app-store/help-glossary

Get instructions on what to do if your payment method is declined, you see odd charges, or you see charges from different Apple entities.

https://ads.apple.com/app-store/help/billing/0033-solve-billing-issues

The Designed for Every Student film highlights how Apple accessibility features can enhance learning so students can succeed at college.

https://www.apple.com/accessibility/designed-for-students/

Stream millions of songs in Spatial Audio with Dolby Atmos. Available online and offline, always ad-free. Start listening for free today.

https://www.apple.com/apple-music/

Explore built-in accessibility features to help you create, connect, and do what you love, your way.

https://www.apple.com/accessibility/features/

Understand the performance metrics available in the Apple Ads Campaigns dashboard for ads on the App Store, and how to filter and add metrics to your view.

https://ads.apple.com/app-store/help/reporting/0024-view-campaigns-dashboard-metrics

Learn how to submit your app and business for approval so you can run ads on the App Store in mainland China.

https://ads.apple.com/app-store/help/get-started/0074-advertise-in-mainland-china