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Keep up with the latest from Apple Ads to help you grow your business.
Learn how the 1:1 iPad program at Assumption Convent Schools enables teachers to build upon — and go beyond — the Ministry of Education’s curriculum.
https://www.apple.com/education/k12/success-stories/assumption/
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
Learn about supported ad formats and how to add creative to campaigns using Google Ad Manager to advertise on Apple News.
https://ads.apple.com/apple-news/publishers/help/workbench-and-gam/0037-creatives
Learn how publishers can adjust ad settings on Workbench.
https://ads.apple.com/apple-news/publishers/help/workbench-setup/0012-ad-settings
Learn about targeting dimensions that are supported for ads served on Apple News through Google Ad Manager.
https://ads.apple.com/apple-news/publishers/help/workbench-and-gam/0036-targeting-dimensions
Learn about how Programmatic Guaranteed works for publishers using ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/workbench-and-gam/0039-programmatic-guaranteed
Learn about campaign components, including ad destinations, destination values, formats, and other campaign components for ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0016-campaign-components
Make your brand part of the MLS viewer experience on Apple TV. Learn about the opportunities available through Apple Ads.
Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.
Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.
https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Understand how to control your Apple Ads campaign spending with daily budget, and how to make budget adjustments for ads on the App Store.
https://ads.apple.com/app-store/help/bids-and-budget/0016-manage-budgets
Find out how to qualify for a line of credit, how budget orders work, and how to create a budget order in your account for ads on the App Store.
https://ads.apple.com/app-store/help/billing/0031-monthly-invoicing
Get details on how to duplicate keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0061-duplicate-keywords
Find out how Apple Ads Basic lets you easily set up an app promotion on the App Store and drive downloads at a predictable cost.
Understand how to make the most of the ad placements available on the App Store through Apple Ads.
https://ads.apple.com/app-store/best-practices/ad-placements
Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.
https://ads.apple.com/app-store/best-practices/ad-variations
Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.
https://ads.apple.com/app-store/best-practices/campaign-structure
Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.
https://ads.apple.com/app-store/best-practices/manual-bidding
Learn how to create and run campaigns on the App Store with a strategy designed to get you the most tap-through installs at a target CPA.
https://ads.apple.com/app-store/best-practices/maximize-conversions
Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.
https://ads.apple.com/app-store/best-practices/recommendations
Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.
Understand how to reach users when they first come to the App Store to discover apps.
https://ads.apple.com/app-store/help/ad-placements/0083-today-tab
Understand how tax is applied to campaigns and app promotions on the App Store, according to the country or region where your business is located.
https://ads.apple.com/app-store/help/billing/0034-tax-information
Review explanations of the different elements that make up Apple Ads invoices.
https://ads.apple.com/app-store/help/billing/0088-understand-invoices
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns
Find out how to use campaign scheduling to control the start and stop dates of your campaigns on the App Store.
https://ads.apple.com/app-store/help/campaigns/0080-schedule-campaigns
Understand how to reach users with a Search tab ad before they search the App Store for apps to download.
https://ads.apple.com/app-store/help/ad-placements/0071-search-tab
Understand how to reach users when they’re browsing product pages across the App Store.
https://ads.apple.com/app-store/help/ad-placements/0084-product-pages