Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/best-practices

Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.

https://ads.apple.com/app-store/best-practices/recommendations

Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.

https://ads.apple.com/app-store/best-practices/keywords

Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.

https://ads.apple.com/app-store/best-practices/redownloads

Take our quiz to discover the best Mac for you, with personalized recommendations to fit your lifestyle. MacBook Pro, MacBook Air, iMac, and more.

https://www.apple.com/mac/best-mac/

Learn how to create and run campaigns on the App Store with a strategy designed to get you the most tap-through installs at a target CPA.

https://ads.apple.com/app-store/best-practices/maximize-conversions

Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.

https://ads.apple.com/app-store/best-practices/manual-bidding

Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.

https://ads.apple.com/app-store/best-practices/campaign-structure

Understand how to make the most of the ad placements available on the App Store through Apple Ads.

https://ads.apple.com/app-store/best-practices/ad-placements

Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.

https://ads.apple.com/app-store/best-practices/ad-variations

Society & Culture Podcast · It's me, your friend Busy Philipps! My creative partner Caissie St. Onge & I love making things that we believe people need & wi...

https://podcasts.apple.com/us/podcast/busy-philipps-is-doing-her-best/id1527623861

Apple is honored with its first-ever nominations for the prestigious Tony Awards, leading with a record 12 nominations.

https://www.apple.com/tv-pr/news/2026/05/apple-lands-first-ever-honors-from-the-tony-awards-with-a-record-12-nominations-including-best-musical-for-schmigadoon-tying-as-this-years-most-nominated-show/

Learn how you can experience well-being, confidence, and satisfaction.

https://www.apple.com/careers/us/life-at-apple/benefits.html

Telecommunications Business License [增值电信 业务经营许可证] or ICP filing [ICP备案] • Food Selling Business License [⻝品经营许可证] or Food Production Business License [⻝品⽣产...

https://ads.apple.com/adsdam/app-store/us/en_us/documents/help/0074-advertise-in-mainland-china/apple-advertising-guidelines-for-mainland-china.pdf

Apple TV’s exciting summer slate of Peanuts programming includes a second season of “Camp Snoopy” and a brand new special, “Snoopy Presents: There’s No Plac...

https://www.apple.com/tv-pr/news/2026/05/its-a-snoopy-summer-apple-tv-announces-an-all-new-slate-of-beloved-peanuts-programming/

Stories for Kids Podcast · Complete Series · It's Grimm fairy tales like you've never heard before! On every episode of Grimm, Grimmer, Grimmest, bestsel...

https://podcasts.apple.com/us/podcast/grimm-grimmer-grimmest/id1436651521

HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.

https://www.apple.com/homepod-mini/

Read the success stories of how health organizations around the world use Apple technology to reduce clinician burnout and deliver personalized care.

https://www.apple.com/healthcare/success-stories/

Learn which categories publishers can use to classify their campaigns on Apple News.

https://ads.apple.com/apple-news/publishers/help/campaign-management/0017-campaign-categories

iPhone 17e. Durable Ceramic Shield 2. Long Battery life. 48MP Camera. 256GB storage. A19 chip. iOS 26. Built for Apple Intelligence.

https://www.apple.com/iphone-17e/

It's easier than ever to bring Apple products into your organization or institution in a way that is simple and cost-effective.

https://www.apple.com/financing/

The best workplace works for all. Learn how Apple builds accessibility into both the hiring process and the Apple career experience.

https://www.apple.com/careers/us/accessibility.html

Access resources for advertising on the App Store including best practices, Certification, policies, news, APIs, and partner information.

https://ads.apple.com/app-store/resources

Learn the factors that affect how your Apple Ads Basic app promotions perform, and get best practices for improving your results.

https://ads.apple.com/app-store/help/apple-ads-basic/0045-improve-basic-app-promotion-results

Privacy labels inform you of app privacy practices so you can make better choices. See how apps from Apple handle your data.

https://www.apple.com/privacy/labels/

Education for Kids Podcast · Wow in the World is the #1 science podcast for kids and families, sharing the most amazing stories in science, technology, and ...

https://podcasts.apple.com/us/podcast/wow-in-the-world/id1233834541

Find out the latest from Apple Ads on advertising offerings, feature updates, announcements, best practices, events, and industry news.

https://ads.apple.com/news

AirPods Pro 3 — The world’s best in-ear Active Noise Cancellation, heart rate sensing during workouts, and an improved hearing health experience.

https://www.apple.com/airpods-pro/

Enjoy the best content and experiences on Apple TV, Apple Music, Apple Arcade, Apple Fitness+, Apple News+, Apple Podcasts, and Apple Books.

https://www.apple.com/services/

Learn how to best use Search Match with ads on the App Store to reach a wider audience and mine for popular search terms.

https://ads.apple.com/app-store/help/campaigns/0006-understand-search-match