Save up to 15% and get a one-year warranty with the Apple Refurbished purchasing programme. Read more on the Apple Refurbished promise.
Shop the latest Apple products, accessories and offers. Get shopping help, flexible payment and delivery options.
Buy Mac or iPad for university with education savings. Plus get a gift card up to £120. Terms apply.
iPhone 14 or iPhone 14 Plus from only £24.95/mo. at 0% APR. Terms apply. Plus, trade in to lower your monthly payments.
Get £35 – £325 off a new Apple Watch Hermès Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
https://www.apple.com/uk/shop/buy-watch/apple-watch-hermes-ultra
Get £35 – £325 off a new Apple Watch Series 10 when you trade in an Apple Watch. Buy now at apple.com.
Trade in your eligible Mac for credit towards a new 13-inch or 15-inch MacBook Air laptop. Select a model or customise your own. Buy now at apple.com.
Get £35–£325 off a new Apple Watch SE when you trade in an Apple Watch. Buy now at apple.com.
Get £35–£325 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
Get £35 – £325 off a new Apple Watch Hermès Series 10 when you trade in an Apple Watch. Buy now at apple.com.
Get a new MacBook Pro from only £0 per month. Select a model or customise your own. Buy now at apple.com.
Get a new iMac all-in-one computer from only £0 per month. Select a model or customise your own. Buy now at apple.com.
Get a new iMac all-in-one computer from only £0 per month. Select a model or customise your own. Buy now at apple.com.
Use the site map to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch and more.
Get a new iPad from only £0 per month at 0% APR. Free engraving, delivery, and returns. Buy now at apple.com.
Get a new Mac Studio with M2 Max or M2 Ultra from only £0 per month. Select a model or customise your own. Buy now at apple.com.
Get £25–£580 off a new iPad mini when you trade in with Apple. Monthly financing available. Get free engraving and free delivery.
iOS 18 brings deeper customisation, new ways to connect, easier-to-find photos and support for Apple Intelligence.
Get a new iPhone every year, and the protection of AppleCare+ with the iPhone Upgrade Programme. Buy now or visit an Apple Store today.
Get £25–£580 off a new iPad Air when you trade in with Apple. Choose from two sizes and get free delivery or in-store pickup. Buy now at apple.com.
Get £25 – £580 off the all-new, powerful iPad Pro when you trade in with Apple. Plus, get free delivery or in-store pickup. Buy now at apple.com.
Get a new Mac mini with M2 chip from only £0 per month. Select a model or customise your own. Buy now at apple.com.
Apple Watch Ultra 2 gets a striking new black titanium finish, enhanced with features in watchOS 11.
https://www.apple.com/uk/newsroom/2024/09/apple-watch-ultra-2-now-available-in-black-titanium/
Get £30–£645 off a new iPhone 16 or iPhone 16 Plus when you trade in an iPhone 8 or newer. 0% financing available. Buy now with free shipping.
Get £30–£645 off iPhone 16 Pro or iPhone 16 Pro Max when you trade in an iPhone 8 or newer. 0% financing available. Buy now with free shipping.
iPhone SE from only £17.87/mo. at 0% APR. Terms apply. Plus, trade in to lower your monthly payments.
Purchase your next iPhone from the Apple Store. Get answers about network providers, offers, payments, trade-in, setup and more.
More answers to your questions about Apple and the environment.
We aim to provide great customer service. For product enquiries, technical support and legal questions, here are all the ways you can contact Apple.
iPadOS 18 brings new ways to work with Apple Pencil, new experiences in apps, deeper customisation options and support for Apple Intelligence.