Get a new MacBook Pro from only £58.04 per month. Select a model or customise your own. Buy now at apple.com.
Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Save up to 15% on a refurbished iPad at Apple Online Store with free delivery. All models are Apple-certified with a 1-year warranty.
Tim Cook is Apple’s CEO and a member of Apple’s executive leadership team. Learn more about Tim.
The Apple Site Q&A, answered by actual visitors. A great way to get specific product information from our community of visitors.
Apple products and services have built-in features for a range of mobility needs, so you can control your devices in the ways that work best for you.
Save up to 15% on a refurbished Mac. Tested and certified by Apple including a 1-year warranty. Free delivery and returns.
Get £45–£615 off a new iPad 9th Gen when you trade in with Apple. Monthly financing available. Get free engraving and free delivery.
Get £45–£615 off a new iPad (10th Gen) when you trade in with Apple. Monthly financing available. Get free engraving and free delivery.
Introducing Apple Watch Ultra 2. Rugged and capable, the brightest Apple display, carbon-neutral case and strap combinations, and new strap colours.
Explore stories about how personal and professional values align at Apple.
The people working here in machine learning and AI are building amazing experiences into every Apple product, allowing millions to do what they never imagin...
https://www.apple.com/careers/uk/teams/machine-learning-and-ai.html
Get £45–£615 off a new iPad mini when you trade in with Apple. Monthly financing available. Get free engraving and free delivery.
Get £45–£615 off a new iPad Air when you trade in with Apple. Monthly financing available. Get free engraving and free delivery.
The way your Apple products are made is a reflection of our values. Values that include the people in our supply chain and the planet.
Apple online store financing terms and conditions. Terms for financing your MacBook, iPad, Apple Watch or iPhone.
Get £45–£320 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
Browse and purchase iPhone accessories to enhance your iPhone experience. Protect your iPhone with snug-fitting cases and armbands. Talk and listen easily w...
Get £45–£320 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£320 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Get £45–£615 off a new iPad Pro when you trade in with Apple. Monthly financing available. Get free engraving and free delivery.
We test and certify all Apple refurbished products and include a one-year warranty.
Built-in features for a range of cognitive needs can help you streamline tasks and make your day-to-day easier in the ways that work best for you.
Get £45–£320 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Get a new iPhone every year, and the protection of AppleCare+ with the iPhone Upgrade Programme. Buy now or visit an Apple Store today.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.