It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
The new iPad Pro has the M2 chip, 12.9-inch Liquid Retina XDR display, 11-inch Liquid Retina display, Wi‑Fi 6E, 5G and support for Apple Pencil hover.
macOS Sonoma brings stunning screen savers, desktop widgets, new ways to share work and web apps along with fun personalisation tools and Game mode.
See how these companies use our powerful tools with third-party applications for a seamless post-production experience.
View all technical specifications for iPhone 15 Pro and iPhone 15 Pro Max.
See how Apple products and apps help healthcare providers streamline their work, deliver better care and conduct medical research.
A superpowerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-size 4.7” design.
The new Mac Studio. Supercharged by the M2 Max and M2 Ultra chip. Extensive connectivity. Stunningly compact.
View all technical specifications for iPhone 15 and iPhone 15 Plus.
Maps is packed with smart features that make getting to and getting the most out of your destination fast and easy.
iPadOS 17 makes iPad more personal and capable, with a redesigned Lock Screen, interactive widgets, enhanced PDFs and seamless sharing in Messages.
MainStage is the live-performance companion app for Logic Pro that lets you sound as great on stage as you do in the studio.
Trade in your iPhone, iPad, Mac, Watch, or any other device for credit toward a new one, or recycle it responsibly for free with Apple Trade In.
The 27-inch 5K Retina Studio Display is the perfect Mac creative partner — with a 12MP Ultra Wide camera, three studio-quality mics and six speakers.
View all technical specifications for iPhone 14 and iPhone 14 Plus.
Get £45–£295 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£295 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Get £45–£295 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£295 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Get £45–£615 off a new iPad Air when you trade in with Apple. Monthly financing available. Get free engraving and free delivery.
The new Mac Pro with M2 Ultra combines our most powerful Apple silicon yet with PCIe expansion for the ultimate in workstation-class performance.
Introducing Apple Watch Ultra 2. Rugged and capable, the brightest Apple display, carbon-neutral case and strap combinations, and new strap colours.
View all technical specifications for iPhone SE.
View all technical specifications for iPhone 13.
Find out more about a variety of services that make apple.com the ideal place for you to purchase items to give as gifts to family and friends.
Find out where you can buy an iPhone, how you can prepare for your iPhone arriving, how to activate your iPhone and how to transfer your numbers.
Shopping on the Apple Site lets you take advantage of exclusive features such as iPod engraving, Mac customisation and certified refurbished products.
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Find out how to review your Apple Store shopping experience, why we recommend enabling cookies, and why your online transaction with Apple is safe.
Shipping is free on all orders. Find out more about everything you need to know about delivery, pickup and managing your order.